Question

Topic: Taglines/Names

Tagline For Chicago Networking Group Of 100,000

Posted by mary.mcfarlin on 3/20/2015 at 5:02 PM ET 250 Points
I'm a one person shop but I do own a networking group that has nearly 100,000 members in Chicago. We hold business networking events in the city monthly that are truly amazing. And we're starting to do workshops and offer other educational opportunities to bring value to the group. For the life of me I can't come up with a stellar tag line. Here's the best one "Linked 'N Chicago: Providing effective and enjoyable networking opportunities for Chicago's most respected professionals." I know it's not good enough. My website is https://www.linchicago.com.
My mission statement needs more pizzaz too.

Linked N Chicago is the premier network of Chicago business leaders. Our mission is anchored in creating dynamic “win-win” opportunities for professionals to come together to expand their connections and successfully facilitate business growth for ALL. We support members in all phases of their career whether looking for clients, talent, a job or strategic alliances.

I have not been able to find the right kind of marketing person in Chicago - probably because I don't have the budget. I am not from a marketing background but a technical one. I have great appreciation for marketing and writing skills!

I would love and value advice from professionals who have expertise that I don't have.

All the best and thank you for your time!
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RESPONSES

  • Posted by Gary Bloomer on 3/20/2015 at 6:22 PM Member
    Your mission statement is way too long. It needs to be no more than this: "Creating dynamic, “win-win” opportunities for Chicago's business professionals at every level." This statement could also serve as your tag line.

    Sorry to be the bearer of what may be bad news here, but unless you have an authorized license agreement to use and capitalize on the name LinkedIn, by using the name "Linked N" you face the possibility of receiving a cease and desist letter from LinkedIn on the grounds of trademark infringement. CYA.
  • Posted by Jay Hamilton-Roth on 3/20/2015 at 7:33 PM Accepted
    Some suggested taglines:
    - 100,000 Ways To Grow Your Business
    - Build Your Network Dynamically
    - The #1 Business Networking Network
  • Posted by mary.mcfarlin on 3/20/2015 at 8:27 PM Author
    Question: Will the tagline help my business be more SEO friendly?
  • Posted by Gary Bloomer on 3/20/2015 at 8:31 PM Member
    That's not what tag lines do. SEO is more than just one phrase. Much more.
  • Posted by mary.mcfarlin on 3/20/2015 at 9:12 PM Author
    Thank you so much for that! I was under the impression I had to have the right words in my tagline to get picked on google
  • Posted by Gary Bloomer on 3/21/2015 at 3:44 PM Member
    https://searchengineland.com/guide/what-is-seo
  • Posted on 3/28/2015 at 11:46 AM Member
    How about:

    Linked N Chicago
    Connecting 100,000+ Chicago Business Leaders
  • Posted by mary.mcfarlin on 3/28/2015 at 12:55 PM Author
    Thank you all- I like all of these and I so appreciate your ideas and support!
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