Know-How Exchange : Taglines/Names

To start with, who specifically is likely to hire you? For what purpose? Where are they located? What do you offer uniquely?

The name of your company should reflect the benefit your primary target audience can expect from you, not so much what you actually do to deliver that benefit.

Who is your primary target audience? Where? What unique and important benefit do you deliver for them? Why should they consider hiring you? Do they care how the brain learns? Why?

I focus on professional development courses. I guess what I uniquely offer is a knowledge about how the brain learns and reacts to,situations and strategies for applying this knowledge in the workplace and life.

The question is NOT what you offer or where you focus. It's not about YOU.

The question is what the BENEFIT is for your primary target audience.

Who is that target audience? Where? How will their lives be better after you've done whatever it is you do?

I guess I could say that they will be wiser, more balanced, well rounded. The target audience could range from professionals in the corporate world, to educators, to college students. This will help them become more effective on the job, school, or personal life.

Thanks! I like Brian driven learning. I think I'm going to go with brain-wise learning though. Thanks for inspiring me .