Question

Topic: Branding

Name For Virtual Assistant Company And Tag Line

Posted by socialinspires on 4/7/2015 at 4:06 AM ET 250 Points
Hi I need a name and tag line for my UK based company. It is social I spires at the moment but I'm not just offering social media I also offer virtual assistant work too so need something that reflects that
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RESPONSES

  • Posted by socialinspires on 4/7/2015 at 4:07 AM Author
    Social inspires not social I spires
  • Posted by Jay Hamilton-Roth on 4/7/2015 at 8:34 AM Accepted
    The naming problem you have is really a positioning problem: you're trying to say that you do 2 very different things well - to 2 different audiences. Why not create a separate name for your VA business - perhaps Virtual Inspires (to be similar to your other "brand")?
  • Posted by Gary Bloomer on 4/7/2015 at 9:06 AM Member
    What does your company do and for whom?
  • Posted by socialinspires on 4/7/2015 at 9:11 AM Author
    I provide social media marketing for small businesses also I do all kinds of virtual assistant work from writing blog posts article writing to arranging meetings for individuals
    Thanks
  • Posted by mgoodman on 4/7/2015 at 11:57 AM Accepted
    Too confusing to try to combine these two very different businesses under a single name. You need to deal with each business independently of the other.

    Start by identifying your primary target audience for each business. Then articulate the core benefit they should expect if/when they become a client. Don't dwell on what you do. Focus on the BENEFIT your customers should expect.

    Once you have those, let us know and we can start developing suitable on-strategy names/taglines.
  • Posted by Gary Bloomer on 4/7/2015 at 3:58 PM Accepted
    You may be better off sticking to and doing one thing. There is a lot of difference between offering social media services and offering virtual assistant services. Which one creates the least amount of work, offers the highest potential for profit, from the fewest number of clients, in the shortest amount of time?
  • Posted by Shelley Ryan on 4/24/2015 at 5:26 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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