Question

Topic: Taglines/Names

Need A Tagline For A Prop Rental & Studio.

Posted by Anonymous on 5/20/2015 at 5:28 PM ET 250 Points
Hi, I need a clever, neat and simple tagline/ Slogan for my Prop Rental and studio... the name of my company is La Pieza * The Piece* i want to let people know i have uniques Modern and vintage pieces of furniture, awesome wall pieces for photo sessions, TV commercials, events and movies.

i know this is too much info, is just for you guys to get the idea of my company.

please help me and thank you!
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RESPONSES

  • Posted by Gary Bloomer on 5/20/2015 at 6:55 PM Accepted
    Which state, city, or country is your prop rental company in?
  • Posted on 5/20/2015 at 7:02 PM Author
    Is in Dominican Republi, Santo Domingo !
  • Posted on 5/20/2015 at 7:02 PM Author
    Republic*
  • Posted by Jay Hamilton-Roth on 5/20/2015 at 7:55 PM Member
    Since your business name doesn't give a clue of what you offer, it's up to the tagline to clarify. For example: La Pieza: Prop Rental for Santo Domingo -or- La Pieza: Santo Domingo's #1 Prop Rental
  • Posted on 5/20/2015 at 8:57 PM Author
    La Pieza means: each of the constituent parts of a thing or the elements of a set or collection is made off; each of the basic and unit parts.. What i want to clarify is that i have THE PIECE missing in their set.

    So in my opinion, the name of my company is very clear . I offer unique pieces of art, furniture , modern and vintage decorations. but I dont want to add in my tagline that we are in Dominican Republic because we are actually in Dominican Republic. Jay Hamilton!


  • Posted by Gary Bloomer on 5/20/2015 at 10:12 PM Member
    "So in my opinion, the name of my company is very clear" … and to you, this may be INDEED be the case and your thinking may be as clear as day. Sadly, your clients don't live inside your head, and they have neither the time nor the inclination to fathom let alone follow your train of thought (because they can't find the station, they have no idea where the train is going, or what line its running on), so, sadly, and whether you like it or not, the logic behind your reasoning is faulty.

    Imagine I am making a movie in Santo Domingo. Now, imagine in I need an antique iron bed stead for a key scene. Do you HONESTLY think I'm going to be thinking about "the piece", or do you instead think i'm going to be looking for the best prop service I can find? With my directors screaming and my deadline looming "the piece" is going to be the very LAST thing I'm going to be thinking about.

    Although your opinion weighs heavily in YOUR mind, YOU are not your customer.
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