Question

Topic: Taglines/Names

Name For Hand Stamped Jewelry Business

Posted by robbierose on 7/10/2015 at 11:27 AM ET 250 Points
Need a name that I can use for Facebook and website. I make hand stamped jewelry with horse themes,knitting themes,dog themes and inspirational . Use metal, but may branch out to other mediums. The obvious dilemma is the varied topics and varied materials.
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RESPONSES

  • Posted by SteveByrneMarketing on 7/10/2015 at 3:55 PM Member
    "varied topics and varied materials" are not your branding focus. Focus on the customer benefits of the "stamped jewelry" process. What makes stamping better and unique from other methods for making jewelry? Your answers will supply the best keywords for exploring the right name for your brand.
  • Posted by Jay Hamilton-Roth on 7/10/2015 at 8:19 PM Member
    Are your customers looking for hand stamped jewelry specifically, or themed jewelry, or jewelry that YOU make (because you're well known in a community)? The bigger question is once you have a name, how are you planning to get the word out that you're in business? Ultimately that's your marketing strategy - connecting what you offer with people that are willing to pay for it.
  • Posted by robbierose on 7/10/2015 at 8:52 PM Author
    They are looking for themed jewelry..I ride a horse, I want horse jewelry.
  • Posted by Jay Hamilton-Roth on 7/10/2015 at 9:25 PM Member
    Then I suggest you create multiple sites, one for each theme (since people looking for horse jewelry aren't likely looking for cat jewelry, etc.). It's more work for you, but a more targeted approach will make it easier to market your offerings.
  • Posted by robbierose on 7/10/2015 at 9:42 PM Author
    I like that idea, and maybe I will start with the horse theme..back to a good name...?
  • Posted by SteveByrneMarketing on 7/11/2015 at 2:42 AM Member
    Back to a name.

    It's a pretty tall challenge to find a name that would be relevant for animals, and also knitting and inspirational themes. If you limited your jewelry creations to just animal themes, then perhaps something like 'animal house' or 'creative critters' could serve as an umbrella brand name.

    Or you could explore a different direction such as 'stamped stylings' or 'stamped arts'.

    Hope this helps, but think we need more information to really provide some valued solutions.
  • Posted by robbierose on 7/11/2015 at 9:54 AM Author
    Back to the name. I like the idea best of going with the stamped umbrella..but the most Important part of the jewelry is not the actual stamping, it's the words. For example : one necklace for the horse rider says: if the mane ain't flyin..you ain't tryin. For the knitter: necklace says: if I'm sittin,I'm knittin

  • Posted by SteveByrneMarketing on 7/12/2015 at 4:30 PM Accepted
    Keywords for "words" include:

    quote
    proclaim
    excerpt
    phrase
    expressions
    sayings

    So maybe ...

    Expressive Excerpts
    Quotable Gems
    Fun Phrases

    You get the idea, play around with some different combinations and good luck.
  • Posted by dalcid on 7/13/2015 at 3:13 PM Accepted
    if i'm your customer, i'm buying your product because i want to display a favorite hobby.

    if we focus on that idea ... since themes, medium, stamped, and the other variables that others have brought up don't seem to unify what you do... then how about something like My1Thing Creations or Spare Time Jewelry or Five2Nine Artistry
  • Posted by robbierose on 7/13/2015 at 6:58 PM Author
    Yes,someone would buy my pieces to show or display their hobby or interest or because they like a particular saying such as : shit or get off the pot.
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