Question

Topic: Taglines/Names

Catchy Theme For A Data Conference

Posted by Anonymous on 8/13/2015 at 11:20 AM ET 125 Points
We have a data conference coming up in May 2016 and need to pre-plan a name for the conference....catchy....and not easy since the theme is making data work, data can be your friend, data is not a four-letter word in a bad sense.....something to get everyone's attention.
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  • Posted by mgoodman on 8/13/2015 at 12:20 PM Accepted
    Who is "everyone?" Who is the target audience for this conference?

    And why "catchy?" It doesn't seem like this audience would be swayed by wordplay?

    What's the real objective? If all you want is attention, there are other ways to get that than with "catchy" themes.

    Maybe a better approach would be to let the target audience know how their lives will be better if they attend the conference.
  • Posted by saul.dobney on 8/17/2015 at 4:56 AM Accepted
    Making Data Deliver

    Data-driven Success / Success from Data Science / Driving Success from Data

    Dig for Victory - The Data-driven Business

    Data at Work - big business from big daa
  • Posted by Shelley Ryan on 8/28/2015 at 7:12 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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