Question

Topic: Branding

Fashion Brand Name

Posted by Anonymous on 12/24/2015 at 7:34 PM ET 250 Points
Hello guys,
I am planning to start my own clothing line in the category streetwear. But I can not choose the write name for my brand.
The name should be catchy, short and it should be one world. Also it should go in the direction of the brand SUPREME.

Best regards.
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RESPONSES

  • Posted by mgoodman on 12/24/2015 at 7:40 PM Accepted
    Who is your primary target audience? Where? What's important to them? How do they describe the benefit they want/expect? What words do they use?

    Where will they see/buy your clothing?

    If you can answer these questions, we will be better able to come up with a great name for your business.


  • Posted on 12/25/2015 at 8:31 AM Author
    Primary traget audience: 16-30 years old (pretty much everyone who likes to wear streetwear)
    Where?: All over the world (most USA, Japan, Germany)

    Where will they see/buy your clothing?: Internet, Located Store
  • Posted by Jay Hamilton-Roth on 12/25/2015 at 8:38 AM Accepted
    Ultimale
    Maxwear
    Shining
    Spiffy
  • Posted by cookmarketing@gmail. on 12/26/2015 at 8:57 AM Accepted
    If you look at the fashion brands that have 'legs'; most use the name of the designer (Lauren etc). vs stage or street names (even FUBUBody Glove...were cleverly named via designers)...streetwear nowadays, to establish a following - go to the upcoming Orlando FL January Surf Show...all the streewear brands are there - get to know brands that already successful.

    If you can not get to show....www.surfexpo.com. There is a list of exhibitors.

    The potential name is not as important as developing a following around a particular 'look' or tag.

  • Posted by Gary Bloomer on 12/27/2015 at 11:28 AM Accepted
    "16-30 years old, pretty much everyone who likes to wear street wear USA, Japan, Germany."

    You're talking about the best part of a quarter of a billion people. "everyone who likes to wear street wear"? Everyone? Cut this down to a more manageable crowd: followers of a specific theme or trend. What KIND of street wear? Hats? Shirts, Socks? Why you?
  • Posted by Shelley Ryan on 2/22/2016 at 4:53 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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