Question

Topic: Taglines/Names

Name For Innovation Column In Our Newsletter

Posted by vasudev_kamath on 2/15/2016 at 6:25 AM ET 125 Points
We are coming up with a series of articles in our newsletter. Every fortnight, we plan to publish an article which could be around- status updates on winning ideas, innovation tools and techniques, general articles on innovation etc. The name of our Innovation forum is called Shape the Future.

We're looking for a brand name for this fortnightly series. Please share your ideas!
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RESPONSES

  • Posted by mgoodman on 2/15/2016 at 7:48 AM Moderator
    Who is your target audience? What's the name of your organization? What industry/sector? Why should the target audience care about the newsletter? What's in it for them?

    At another level, why do you feel a need to brand this series? What's the real goal? How will you know if/when you've succeeded?
  • Posted by Mike Steffes on 2/15/2016 at 7:55 AM Accepted
    Today's Shape
    The Shape of Today
    The Present Shape
    Profile of the Present
  • Posted by vasudev_kamath on 2/16/2016 at 12:13 AM Author
    Hi mgoodman,

    Thanks for your query here are the response to your queries:

    Who is your target audience? Internal company Employees

    What industry/sector? Telecommunications/iSP/Managed Services/Data Centres/Cloud Services/Next Gen Services/CDN/Media & Entertainment

    Why should the target audience care about the newsletter? So employees are updated on the latest innovations happening within the company and contribute new ideas to shape the future

    What's in it for them? The newsletter column will be named after the name that they suggested so the employee feels valued and important & the employee is talk of the town.

    At another level, why do you feel a need to brand this series? Since we have multiple names on Innovation we need a separate column for our newsletter. Here are some examples under consideration

    INK - Innovation& knowledge
    UInspire
    InstaSTF
    The ITALK

    I - Innovations
    T - Tools & Techniques
    A - Articles
    L - Learnings
    K - Kudos

    What's the real goal? So employees are updated on the latest innovations happening within the company and contribute new ideas to shape the future

    How will you know if/when you've succeeded? By the number of responses/articles/updates that feature in this new column
  • Posted by Jay Hamilton-Roth on 2/16/2016 at 8:29 AM Accepted
    Tomorrow
    Future Smart
    Future Wisdom
    Big Ideas
  • Posted by Alissa_Goodwin on 2/18/2016 at 12:23 PM Member
    Ah-ha! (makes the reader want to know more about this exciting idea)

    The Wow Corner

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