Question

Topic: Taglines/Names

Tag Line For New Music And Dancing Event.

Posted by pelliott on 3/31/2016 at 10:54 AM ET 250 Points
We are seeking a name for a new community fundraising event to benefit the Ronald McDonald House. The event features four bands that are playing throughout the day as well as dancing. Since this event will be an annual event that seeks to raise funds for families and children who stay at the Ronald McDonald House, it is important to get this right. The name is intended to inspire people to attend.
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RESPONSES

  • Posted by mgoodman on 3/31/2016 at 11:47 AM Accepted
    If it is truly "important to get this right," you might consider hiring a marketing professional who specializes in naming and taglines. We are good at this sort of thing, but we'd need a lot more information, including some hint at how you will select a winner. What criteria will you use to evaluate suggestions? How will you ever know if the name is working for you?

    Consider preparing a Creative Brief for this project. That will lay out the considerations and issues for whomever is working on the project. https://bit.ly/htnXoR << more information on Creative Briefs
  • Posted by Jay Hamilton-Roth on 3/31/2016 at 6:56 PM Accepted
    Are you legally allowed to use the name "McDonald", "Ronald McDonald", and/or "McAnything" for the event? Also - what's the name of your community? Who are you trying to attract to attend (adults? families?). How in/formal will the event be? Are people in your community aware of the House?
  • Posted by pelliott on 3/31/2016 at 7:21 PM Author
    The event is a benefit for Ronald McDonald House so this can be part of the name. The event is targeted at adults. The four bands include big band, jazz, country rock and light rock and will be very informal since it will be held outside under an open air pavilion.
  • Posted by Shelley Ryan on 7/1/2016 at 12:32 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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