Question

Topic: Taglines/Names

Book Name

Posted by sb on 5/18/2016 at 12:08 AM ET 500 Points
Need a title and subtitle for a book I’m finishing which explicitly instructs the reader how to use their 401(k) / IRA or someone else's in real estate.

These are fast and hard, true real estate strategies laid out that a veteran private equity fund manager uses day in and day out.

NOTE: I posted this before, but the answers were not really hitting it home for me.

The tentative Table of Contents is below.

Introduction: The Real Estate Solution

Chapter 1: The Current State of Investing
• No Such Thing as Intimate Investing
• Why you Can’t Trust Your Finance Guy
• The Hidden Taxes You Are Paying
• Stock Market Mania: The Martha Steward Example
• Regaining Control Over Your Money

Chapter 2: Who Can You Trust? Back to Basics
• The Real Estate Operator and Investor
• Aligning with Experienced Real World Investors
• Guaranteeing Safe Investment & Growth
• Teaming Up On the Same Side of Wealth: Alignment
• Mutual Fund Finance Vs Real Estate Investors

Chapter 3: Switching to Self Directed IRAs: The Case
• Self Directed IRA’s Defined
• Investing with Self Directed IRA Money
• Taxes and Restrictions
• The Self-Directed IRA Secret: Hidden Value
• How to Switch To Self Directed IRA’s: 3 Methods

Chapter 4: Bad Investment Practices from Self-Directed IRA’s
• How The Process Works and Doesn’t Work
• Prohibited Transactions
• Conflicts of Interest: Self-Dealing Prohibited Transactions
• The Consequences of Prohibited Investing
• Unlawful and Damaging: Investing Violations

Chapter 5: Understanding Self-Directed IRA Potential
• Your Financial Journey
• Becoming a Serious Investor for Life
• Where You Are and The Rule of 22
• You Can Do So Much More!
• Beware The ‘Trusted Advisor’
• Investing Your Earned Income

Chapter 6: Understanding Self Directed IRA Potential - Part 2
• Your IRA Is a Trust
• Your Incredible Purchasing Power with an IRA
• The Five Triggers of Investment
• The Fiduciary Difference
• How Do I Structure My Self-Directed IRA Investment Strategy?

Chapter 7: Finding The Right Team
• The Deal Killer: Lawyers and Accountants
• Searching for Accreditation
• Focusing on Due Diligence
• Detailing The Exit Strategy
• Crowdfunding Real Estate Deals

Chapter 8: The A-Z of Crowdfunding Deals
• Crowdfunding Cautions and Dangers
• The Real Definition of Crowdfunding
• The Difference Between Crowdfunding and Crowd-donating
• What Makes an Investor Accredited or Unaccredited?
• Portals and How They Work
• When Crowdfunding Goes Bad

Chapter 9: Crowdfunding Asset Classes and Deal Types
• Capital Structures: An Overview
• The Difference Between Equity and Debt
• Types of Asset Classes Defined
• The Pros and Cons of Each Class
• Which Classes Are the Safest to Invest in?

Chapter 10: Self Directed IRA’s and The Real Estate Dream
• The Power of IRA Real Estate Investment
• The Rules of IRA Real Estate Investing
• Lending Money Through Your IRA
• Public and Private Company Investments
• Precious Metals Investment

Chapter 11: Working with IRA Structures
• Unpacking The IRA Structure
• Advantages and Risks of the Structure
• Differing Structures and Partnership Options
• IRA Taxes to Consider
• Advice for Self Directed IRA Investors

Chapter 12: Structuring Deals: The Fundamentals
• The Importance of Capital Preservation
• Getting Yield Consistency
• Experience & Return of Principal
• Capital Appreciation and Income
• Stability and High Yield Investing

Chapter 13: Structuring Deals: Part 2, More Fundamentals
• The Problem with Multifamily Rentals
• The Granulated Deck: Answering Questions
• Capital Structures and Leverage
• The Smart Money Advantage
• Benefits for Investors and The Investment Committee
• Verification, Operating Agreements & Transparency

Chapter 14: Interns, REO’s and Hard Money
• The Importance of Working with Interns
• Your REO Introduction: Non-Performing Trades
• The Opportunity with Non-Performing Notes
• Commercial and Residential Deals
• Residential Hard Money Lending: A Brief Overview

Chapter 15: IRA Deal Strategies and Agreement Addendums
• Simple and Commercial Wholesaling
• Buying a Note and Structuring Preferred Equity
• Syndicating Debt and The Third Check
• Entity Level Investments and Bulk Asset Acquisitions
• Bridging The Gap, LP Secondaries and Bulk Asset Trades
• The Assignment of Option Agreement
• The Option Agreement
• The Sale and Purchase Agreement
• The Joint Venture Agreement

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RESPONSES

  • Posted by mgoodman on 5/18/2016 at 8:25 AM Moderator
    Supercharge Your Retirement Fund
    Invest in Real Estate with a Self-Directed IRA

    The title and subtitle need to make the benefit explicit, not summarize the table of contents. It needs to tell the target audience what's in it for them to read this book ... or at least establish the author as an expert.

    As a separate matter, it would help a lot if you can tell us why previous suggestions were "not really hitting it home" for you. Is "hitting it home for you" the objective, or do you want a title that will engage your target audience?

    What criteria will you use to evaluate suggestions and pick a title? If we know that up-front it will help us zero in on a winner.
  • Posted by Jay Hamilton-Roth on 5/18/2016 at 3:28 PM Member
    401 Ways To Make Millions

    Retire admIRAbly

    Milk Your IRA
  • Posted by sb on 5/23/2016 at 4:22 PM Author
    I was looking for something like "Nothing Down", and then a subtitle.

    There seems to be a lot of noise out there in the 401(k)/IRA space. That's the issue here and I want it to be different and unique.

    The benefit would be that the reader would be in total control of their assets or other people's money if they followed these closely guarded wall street strategies.
  • Posted by mgoodman on 5/23/2016 at 5:12 PM Accepted
    Let's pursue the benefit a bit more. Why is it a benefit to be "in total control of their assets?" What does that mean? Are they not in total control if they have invested in, say, public/listed equities/stocks?

    "Nothing Down" is all about highly-leveraged real estate purchases, and those interested would like the idea of being able to "play" without having to commit a lot of their own money upfront. So the benefit is admission to the game without a big upfront investment.

    What is your equivalent benefit? Somehow "total control" doesn't sound like what I want. How am I better off when I have "total control," and what exactly does that mean?
  • Posted by sb on 5/23/2016 at 9:26 PM Author
    Great question. Most 401(k)s and IRAs are sold by conventional financial services firms which purposely restricts their offerings to high-fee stocks and bonds via mutual funds.
    The only way to win over a period of time is if the markets go up. If they go down, or are flat, than the IRA / 401(k) holder loses while the investment houses skim fees off of their assets.
    Most 401(k) are not insured. Meaning if the market melts down again because something happens overseas, than the pensioner loses and they have to wait for their stocks to increase again.
    Sadly, the stock market is for people who can’t create wealth. They have no control. They have no insurance.
    Real estate has always been an equal opportunity wealth creator available to the masses, however, it requires know how. That is what this book is about. Being in control via these wealth creation strategies able to use them in a tax-advantaged account called a self-directed IRA. So the user is in control of creating wealth in a tax-advantaged account without having to be at the whim of the markets.
  • Posted by Jay Hamilton-Roth on 5/24/2016 at 9:17 AM Accepted
    Know How
    You Know Best
    The (Real) Wealth Formula
  • Posted by Shelley Ryan on 7/12/2016 at 7:06 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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