Question

Topic: Branding

Need Help With Branding Project

Posted by rprajapati6666 on 11/8/2016 at 12:43 PM ET 250 Points
Hi friends!
I am new to marketing and this forum and am really excited to learn from you folks.
I wanted to know if people would be interested in taking a small survey to help me and my team figure out the branding strategy for a company in the Bay area.
If yes, what would be the best place to post in the survey link?

Thanks!
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RESPONSES

  • Posted by mgoodman on 11/8/2016 at 12:53 PM Moderator
    Who is your target audience? Posting it here will give you a very narrow slice of the world. Whose opinions matter to you? That's who you need to survey.

    It may be wise for you to consult with a market research professional if the survey is really going to form the basis of a serious branding strategy.
  • Posted by rprajapati6666 on 11/8/2016 at 1:03 PM Author
    My target audience is B2B marketing professional with hands on experience in CRM, Marketing Automation, Demand Generation and who coordinate with Sales team frequently for analytics/insights of any sort.
    I understand that posting a link here might expose me to a very thin slice of my target audience - but the company I am working for is a small company and cannot give me enough money to afford a targeted audience survey.
    My team and I will be using this survey to break/support our hypothesis for the branding strategy. Doing so might open future prospects and finances for more rigorous analysis.
  • Posted by mgoodman on 11/8/2016 at 1:31 PM Moderator
    I applaud your resourcefulness in seeking a response here for your survey. You are welcome to post a link in this thread. But I would caution that you shouldn't expect much of a response.

    "The only thing worse than no research at all is research among a small base of respondents. You might actually believe results and act on those findings ... only to learn later that the few respondents who participated in the research are not representative of your target universe, and your actions as a result of the research are exactly wrong."
  • Posted by rprajapati6666 on 11/8/2016 at 2:08 PM Author
    I understand the risks @mgoodman and thanks for your suggestions but desperate times demand desperate measure.

    The link to survey: https://www.surveymonkey.com/r/7LQT2RC
  • Posted by johnnyjoka on 11/8/2016 at 7:54 PM Accepted
    First of all before we talk about Branding Yourself or business,you have to know your Target Market,you have to know your customers,what they need then you create a web-content if you're going to use the power of internet as far as you know these days people are using electron devices

    What is a Brand?

    I’m going to put this as simple as I can: A brand is consistant message of who you are. It’s your business’ identity, and should be the same over all of the branding you do, whether it’s Facebook, Twitter, Google+, you website, or even your business card. This identity is not just about a logo though, it’s about something that people can relate to, associate with; something which will resonate to customers, to keep them coming back time after time.
  • Posted by mgoodman on 11/8/2016 at 8:03 PM Accepted
    I completed the survey, and now I'm even more certain that you will not get useful input for a branding strategy from the results ... especially if you have a small base of respondents. What is the expected use of your results?

    I understand the budget limitation issue. I've been there before. But you will get better direction for your branding strategy by taking a branding expert to lunch and picking his/her brain than you will with this survey.

    The survey questions suggest you already have a solution, even before you understand what your prospective customers need/want. That's backward. And the research results will be meaningless. Save yourself the trouble of analyzing.
  • Posted by Jay Hamilton-Roth on 11/9/2016 at 8:31 AM Accepted
    Your category names are simply buzzwords, which are meaningless without context/specifics/proof. Michael's given you great advice. If you're desperate, spend your time with face-to-face information interviews to learn more about your target market. Betting a marketing strategy on a small random survey that's asking people to pick names with little background and scope is likely to be wasted resources.
  • Posted by Gary Bloomer on 11/10/2016 at 11:26 AM Accepted
    The statement: "Avoid Growth Hacking, Do it Right" implies growth hacking is somehow "wrong", while many successful enterprises would beg to differ.

    The notion of a branding strategy to me suggests more to do with positioning and intent, and with flag raising on emotional high ground more than the phrases used in your survey, which, as Jay points out are more a cluster of buzzwords than anything.

    What is it, exactly that you're trying to do here? The client has a solution for a specific problem (or at least, I hope they do). What is that problem? How dire is the pain felt by those people WITH that problem? How will the client or their product solve that problem and how memorable and noteworthy will they be in accomplishing that goal?

    Please also bear in mind that in truth, brands don't belong to the companies that stand behind those brands: brands belong to the people that use them and who interact with them. Why? Because real, long-lasting brand value is built, banked, invested in, and spent in people's memories and in their imaginations. That's where those intangible things we call brands are made or destroyed.
  • Posted by Shelley Ryan on 12/1/2016 at 7:07 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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