Question

Topic: Taglines/Names

Exotic Cats Tagline

Posted by saratogahiker on 11/14/2016 at 1:07 PM ET 50 Points
I'm looking for a heading/tagline for a business that breeds and sells exotic cats, such as Bengals and Siamese.

A couple initial ideas...

- You're not normal. Neither should your cat be.

- Take a walk on the wild side with an exotic cat.

I'm looking for your thoughts concerning the above ideas as well as new ones. Thanks!
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RESPONSES

  • Posted by mgoodman on 11/14/2016 at 1:51 PM Moderator
    Who and where is your target audience? What is the name of your business? Why do people in your target audience want exotic cats?

    It's hard to come up with a good tagline until we understand the target audience.
  • Posted by saratogahiker on 11/16/2016 at 11:04 AM Author
    Who and where is your target audience?
    Target audience is adults in the NE USA.

    What is the name of your business?
    Helderberg Exotic Cats

    Why do people in your target audience want exotic cats?
    Because they're beautiful and closely related to their wild ancestors. With the Siamese, there is a historical interest as well as they are associated with ancient Egypt.
  • Posted by mgoodman on 11/16/2016 at 4:15 PM Accepted
    It's not clear why you need a tagline. The name says what you offer, and the benefit(s) (i.e., beautiful, related to wild ancestors) can be easily depicted in an image or two -- much more powerful than a tagline. I'd make the name the hero and not try to add words that don't add meaning.
  • Posted by Shelley Ryan on 12/8/2016 at 6:02 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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