Question

Topic: Taglines/Names

Considering Names Aprn Home Care Practice

Posted by barbiejuke on 2/24/2019 at 9:05 PM ET 250 Points
Considering names for a nurse practitioner staring a practice that will focus on nursing homes, assisted living facilities and some home care. My specialty is palliative care but I do not want to use that word as it is not correctly understood by the general public. I am hoping to find a positive word that emphasizes some of the positive attributes of palliative care such as.... it can occur concurrently with curative treatment, it is often empowering for patients, it addresses the physical, emotional and spiritual needs of a person, and it is an additional layer of support in a difficult heath care culture.

Any help appreciated.
Thank you;
Barbara
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/25/2019 at 8:23 AM Member
    Who will be your client - the patient or the facility?
    Why not simply use your name & title for the business name, and a tagline denoting your specialty?
  • Posted by Mike Steffes on 2/25/2019 at 9:38 AM Accepted
    Could your tagline denoting your specialization be:
    "Supportive and Curative Care"
  • Posted by mgoodman on 2/25/2019 at 1:27 PM Accepted
    It's important to first define the primary target audience. You want the name/tagline to speak directly to the core benefit they will realize when they hire you. And that benefit is different for nursing homes and home care decision-makers (for example).

    If you want to be general in your name/tagline, I'd take the approach suggested by Jay and Mike in their responses above.

  • Posted by chiron34 on 2/26/2019 at 11:18 PM Accepted
    The questions put by Michael & Jay about defining your primary target for your professional services are really the essential points here. Until you advise on that, any responses will be 'second tier' because you will not have disclosed important influential information that will help us focus more clearly on your request.

    In the meantime, to start the balling rolling, here's a thought provoker:

    (Your Name), The Aged Care Expert
    ... Providing Older Citizens with a Comfortable Life.
  • Posted by barbiejuke on 3/4/2019 at 6:56 AM Author
    Thank you for your responses. I am trying to market to both providers who would be consulting me as well as facility administrators. I would like a name that is recognizable to the average person as well. I do not want to use my own name. I have been considering a name such Adjunct Care but I am concerned that will be more recognizable to providers but not necessarily administrators or the general population.

    Thank you,
    Barbara
  • Posted by Jay Hamilton-Roth on 3/4/2019 at 10:00 AM Accepted
    While you're wanting a name that appeals to everyone, you'll likely pick a name that's generic and appeals to few. The general public won't understand palliative terminology. Providers won't understand expertise with a "safe" name. Focus first on who is predominantly hiring your services, and craft a name that targets this group.
  • Posted by Shelley Ryan on 3/12/2019 at 11:52 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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