Question

Topic: Taglines/Names

I Bake With Nuts & Coconut, Homemade Nut Butters

Posted by info on 7/16/2019 at 7:38 AM ET 250 Points
I need to refresh my brand and make it more inclusive to customers.
My products are predominantly nuts, seeds, coconut and nut butters free from preservatives & refined sugars. Vegetarian, paleo, keto, low carb friendly, but anyone can enjoy my products (obviously just not anyone with a nut allergy!) All my products are a healthier alternative. I need something quirky to catch the attention of potential customers please. Thank you in advance
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  • Posted by Jay Hamilton-Roth on 7/16/2019 at 9:41 AM Member
    What's the name of your brand?
    What's the current tagline?
    How are your products "healthier"? Certified organic? Fair Trade? Sustainably packaged? Locally sourced? Heirloom varietals?
    If your products are indeed better, then why something "quirky" - why not prove you're the better (or best) choice?
    Who are your target audience - and where are they located?
  • Posted by info on 7/16/2019 at 10:15 AM Author
    The business is called A Little Nutty, The Grain Free Baker.
    All natural ingredients, no preservatives or refined sugars are used. Packaging is produced from renewable/sustainable resources, therefore environmentally friendly. My target audience are in the UK, 25+, upper income, health conscious, active (runners, cyclists) or just time poor, busy individuals
  • Posted by Jay Hamilton-Roth on 7/16/2019 at 11:58 AM Member
    Assuming your target audience finds your product on the shelves alongside your competitor's products, why should they choose your products?
  • Posted by info on 7/16/2019 at 12:34 PM Author
    My products are lower in sugar/carbohydrates and good sources of energy due to nuts, coconut and the homemade butters. Most protein balls/bars/nakd bars are all soft, my products have texture and crunch.
  • Posted by Jay Hamilton-Roth on 7/16/2019 at 11:09 PM Accepted
    A Crunch Above
    Do Your Crunches!
    Less Sugar. More Crunch.
  • Posted by chiron34 on 7/17/2019 at 3:04 AM Member
    A few quirky thought provokers:

    A Little Nutty, The Grain Free Baker
    ... Our Victuals, your enjoyment , your good health!

    A Little Nutty, The Grain Free Baker
    ... Never mind the look, feel the texture & enjoy the good health!

    A Little Nutty, The Grain Free Baker
    ... Simply the Best Victualler of Distinction!

  • Posted by mgoodman on 7/21/2019 at 8:08 PM Moderator
    Aside from your ingredient story, do your products TASTE good? Most products with your credentials taste like cardboard. I think you need to lead with a TASTE story/benefit. Otherwise my fear would be that a lot of people won't find your claims all that appealing.
  • Posted by info on 7/24/2019 at 5:45 AM Author
    Thank you for all your comments.
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