Know-How Exchange : Taglines/Names

Who and where is your primary target audience? Do you have a business name? If yes, what is it? How are you different from, and better than, other performance coaches? How can you support a superiority claim?

What unique and important benefit can your primary target audience expect when they hire you?

Until you can answer these questions you are not ready for a slogan. What benefit would you want it to communicate? (What YOU do, or want to do, is not a benefit to your target audience.) BENEFIT = How will the client's life be better?

When you say you are a business-oriented performance coach, are there specific areas that you concentrate on as an expert, or do you see yourself as a proficient 'jack of all trades'? The questions above asked by Michael Goodman are very important. Please answer them because they provide a context in which we can work for for.

What's your business name?
What region do you serve?
Who specifically do you want to have as clients? Why would they choose to work with you?
Executive coaches market themselves differently from personal coaches (different language for different audiences). What niche do you want to specialize in?