I don’t buy into the one-minute elevator pitch.
Let me clarify. I’m totally into the idea of a compact presentation of one’s self and one’s business. I just have three issues with the one-minute elevator pitch: One minute is too long; you’re only in elevators 0.0000001% of the time (yes, I made that up); no one wants to be pitched.
The classic elevator pitch is too long, and it’s trying to accomplish too much, too soon.
As Seth Godin puts it, no one ever bought anything on an elevator.
Here’s an example.
Q: “Good to meet you, Steve. What is it you do?”
A: “I’m the world’s only Clarity Therapist. In under a day, I help individuals and companies discover their professional 'fit' and distill it into a clear, compelling message.”
BOOM! A provocative dart, not a canned pitch.
Take the first step (it's free).
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