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Why Online Companies Must Focus on Building Trust

by Alex Friedman  |  
January 29, 2014

You can buy just about anything on the Internet. Amazon has branched out from selling books to selling vacuums, shoes, TVs, bicycles, and everything in between. But perhaps more interesting is the rise of convenience products now bought online.

Tired moms and dads can order diapers and baby formula at a fraction of the retail price, and frazzled on-the-go professionals can subscribe to monthly shipments of healthy snacks, socks, and toiletries.

With all these everyday purchases (and potential for repeat purchases) up for grabs, online companies are trying to slash prices and increase the ease and convenience of their shopping experiences.

But for online-only companies, successfully competing with traditional brick-and-mortar powerhouses often hinges on one very simple but important factor: trust. Consistency, fast and reliable shipping, brand-name products, and customer service are all factors that contribute to growing that trust.

Retailers that can maintain high standards in these areas have the greatest chance of success because—aside from lower prices and the sheer convenience of ordering online—trust is what keeps customers coming back.

Fast, Reliable Shipping Helps Inspire Trust

Shipping in online retail has radically transformed the industry. Growth in same-day and overnight shipping, as well as negotiated freight rates, have tremendously increased the affordability and convenience of online shopping, broadening the scope of what we consider buying online.

Winning over consumers is easier if a retailer can offer the same quality brands as brick-and-mortar stores with the added bonus of convenient door-to-door shipping for no cost or a negligible fee.

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Alex Friedman is the president of Ruckus Marketing, LLC.

LinkedIn: Alex Friedman

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  • by Kool Design Maker Thu Jan 30, 2014 via web

    Trust is everything in every field, relationships, business and other fields. Therefore a building a good name in market is the most important and essential thing and i will say it is the big asset of a business. If once your customer is panic from your services definitely he/she will never come again on your website and this thing will ruin your business name. In this scenario your shared information is very helpful and effective to build a good name of trust in customers' mind.

  • by Gracious Store Fri Jan 31, 2014 via web

    I agree that customers appreciate reliable fast shipping and care very much about the security of they privacy, but though people think all customers like low prices for the sake of low prices. rather majority of customers will appreciate high quality products rather than buying low quality products at very low prices

  • by Local Orange County SEO Thu May 7, 2015 via web

    Trust is indeed very important, from personal to business relationships. Without it, there's really nothing much to go on with. I like how fast shipping seems to really win customers hearts the first time. New brands are big on internet marketing and all their different strategies are also quite effective.

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