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  • Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results.

  • Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.

  • This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and popular applications, such as ChatGPT, Instagram, and Venmo.

  • These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

  • Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

  • Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer service, different video content lengths, social intelligence, and generative AI apps.

  • Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.

  • Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels such as messaging apps and private groups, according to recent research.

  • What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform better? To find out, Adobe Express analyzed the thumbnails of 300 TikToks.

  • This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events in the platform's history, from its founding in 2005 to the summer of 2023.

  • Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer! Discover a framework that lets your SaaS company target and convert dream clients with social media advertising. Sponsored by Directive Consulting.

  • Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!

  • Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. This episode dives deep into the art and science of creating B2B social media content that fuels human connection.

  • When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

  • Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? In this infographic, Semrush covers how to get started with influencer marketing on the video platform.

  • Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.

  • Join host George B. Thomas and guest AJ Wilcox for a LinkedIn ads extravaganza that includes hands-on tips for saving money, advantages and disadvantages when compared with Facebook and Google Ads, and handy checklists for transforming LinkedIn Ads into a demand-generation machine.

  • Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.

  • In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.