Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
The report was based on data from a survey conducted between April and June, 2023, among 364 B2B content marketers from around the globe.
Most (82%) respondents say they're not spending enough time on content promotion because they're too busy with other tasks.
The most popular channels for organic (free) B2B content promotion are social media (100% of respondents say their firm uses), blogs/websites (79%), and email (77%).
The top social media platforms used for B2B content promotion are LinkedIn (98% of marketers say their firm uses) and Twitter/X (67%).
Social media channels marketers use to amplify their content" />
The most popular channels for paid B2B content promotion are social media advertising (100% of respondents say their firm uses) and search engine advertising (71%).
The types of content being promoted most by B2B marketers are blogs (79% say they are promoting), social media pieces (58%), and case studies (56%).
About the research: The report was based on data from a survey conducted between April and June, 2023, among 364 B2B content marketers from around the globe.
