Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Barry Schwartz: Practical Wisdom as a Business Tool

June 24, 2009

At the MarketingProfs B2B Forum earlier this month, keynote Barry Schwartz, a psychologist and author, explained the concept of Practical Wisdom: the idea that individuals can (and should) hone their judgment to "do the right thing."

Interestingly, the idea of Practical Wisdom holds lessons for the business world as well. It can be a tool to empower employees and help them develop, as well as be a guiding principle for how companies might approach the development of products and services that best meet the needs of their customers.

As a business tool, Practical Wisdom might be leveraged by those who want to manipulate others, Schwartz says in an interview here with Kyla Cullinane of MarketingProfs. That's because it offers "a refined sense of how to talk to people to get what you want."

But those who use it best will find that leveraging Practical Wisdom is more effective, ultimately, when they use it to help others develop judgment, and (as a business tool) use it to treat customers well, "so that they come back," Schwartz says.

Watch the full interview with Barry Schwartz here:

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
5 rating(s)

Add a Comment


  • by Josue Sun Sep 6, 2009 via web

    Its pretty simple advice that so often is overlooked. Be transparent and what you say and what you do match.

  • by Redina Thu Sep 24, 2009 via web

    Very good advice. I'm going to read the book, I think this is the information I was looking for regarding making my business better.

  • by Corporate Social Networks Sat Dec 5, 2009 via web

    This is good sound advice for living period.

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!