MarketingProfs Today
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Tuesday, January 11, 2022

📋 Table of Contents

1. Convert Prospects With the Power of Case Studies

2. The 10 'Simplest' Brands in the World

3. Email Marketing Friday Forum MarketingProfs event

4. How to Stand Out to Gen Z on LinkedIn

5. Putting the 'Fun' in Fundamentals MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Convert Prospects With the Power of Case Studies
Convert Prospects With the Power of Case Studies
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. »
A Surprisingly Successful New Channel for B2B Leads: Connected TV
CTV is changing how B2B marketers look at TV. Its ability to target third-party B2B audiences, retarget website visitors, and reach ABM leads via audience matching has made TV a viable demand gen option. Discover how it works. »
The 10 'Simplest' Brands in the World
The 10 'Simplest' Brands in the World
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, and honest, according to recent research. Check out the study findings. »
MarketingProfs event
Email Marketing Friday Forum
Do you find yourself churning out forgettable marketing emails? Maybe you'll scatter some automation and toss in a {FirstName} here and there, but you're still not sure it's enough. Join us on January 14 to make your email marketing more memorable and impactful. »
How to Stand Out to Gen Z on LinkedIn
How to Stand Out to Gen Z on LinkedIn
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network. Check out the infographic. »
Putting the 'Fun' in Fundamentals
MarketingProfs PRO webinar
If you're activating a digital brand this year, don't miss branding expert Nick Westergaard's sharing the fundamentals of creating a solid digital strategy in the first hour-long session of his Digital Brand Activation Working Webinar series. Join him on January 13 for Brains Before Budget to learn how to create a plan you can count on.
Sign me up for the fun
Profs Picks
As B2B marketers, we all use proven demand gen tactics, so... how can we beat our competition if they use the same tactics? By doing something new, of course! Savvy B2B marketers are using Connected TV as an effective way to boost demand generation. Performance TV platform MNTN has firsthand experience at benefitting from CTV's demand gen capabilities: It ran B2B CTV ads to reach new prospects using third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads against each other, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, certainly not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out!
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with four hands-on sessions on in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Splash Launches New Virtual and Hybrid Solution for Event Marketers PR Newswire
CBANC Launches Online B2B Fintech Marketplace for Credit Unions and Community Banks Business Wire
Gainsight Acquires Community Software Leader inSided MarTech Series
eWorldTrade Debuts App for 1M+ B2B Traders PYMNTS
B2B Embedded Finance Fintech Rupifi Raises $25M in Series A Round Fintech Futures
Cloudinary Extends Video Capabilities With Indivio Acquisition MarTech Series
Paddle Appoints Andrew Davies as CMO Finextra
Upcoming Events
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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