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Wednesday, January 12, 2022

📋 Table of Contents

1. Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon

2. How ABM Automation Can Change Your Sales Process Forever

3. Email Marketing Friday Forum MarketingProfs event

4. Marketers' Top SEO Priorities in 2022

5. Deep Thoughts and Good Ideas MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon
Developing Brand Image: Chatbots Are B2B Marketers' Secret Weapon
B2B buyers are often swayed by different factors than B2C buyers, but brand trust is crucial in both cases. Chatbots are an easy way for B2B brands to differentiate themselves from the competition. »
A Surprisingly Successful New Channel for B2B Leads: Connected TV
CTV is changing how B2B marketers look at TV. Its ability to target third-party B2B audiences, retarget website visitors, and reach ABM leads via audience matching has made TV a viable demand gen option. Discover how it works. »
How ABM Automation Can Change Your Sales Process Forever
How ABM Automation Can Change Your Sales Process Forever
B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM. »
MarketingProfs event
Email Marketing Friday Forum
Do you find yourself churning out forgettable marketing emails? Maybe you'll scatter some automation and toss in a {FirstName} here and there, but you're still not sure it's enough. Join us on January 14 to make your email marketing more memorable and impactful. »
Marketers' Top SEO Priorities in 2022
Marketers' Top SEO Priorities in 2022
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across the board, according to recent research. Check out the study findings. »
Deep Thoughts and Good Ideas
MarketingProfs PRO
“I hope if dogs ever take over the world and they choose a king, they don't just go by size, because I bet there are chihuahuas with some good ideas.” —Jack Handey. Good idea, Jack. Here's another great idea: Save $100 on a new MarketingProfs PRO membership to sharpen your marketing chops in 2022! Use promo code CELEBRATE to save those 100 bones.
I'm all in, dog
Profs Picks
As B2B marketers, we all use proven demand gen tactics, so... how can we beat our competition if they use the same tactics? By doing something new, of course! Savvy B2B marketers are using Connected TV as an effective way to boost demand generation. Performance TV platform MNTN has firsthand experience at benefitting from CTV's demand gen capabilities: It ran B2B CTV ads to reach new prospects using third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads against each other, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, certainly not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out!
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with four hands-on sessions on in January and February, beginning with Brains Before Budget on January 13.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
German Payments Startup Denario Raises $1.5M to Automate B2B Payments for SMBs PYMNTS
EduMe Raises $20M to Scale Corporate Learning Platform Targeting Gig Workers and Other 'Deskless' Employees TechCrunch
CloudBlue Joins the MuleSoft Technology Partner Program Business Wire
SoftBank Makes $146M Bet on AI Firm Qraft PYMNTS
Wootag Raises $1.7M in Funding MarTech Series
Strategically Valuable Content Business Webretailer Acquired by Adventrum PR Newswire
Upcoming Events
[Webinar] How Marketers Are Using Conversation Intelligence and AI Today to Win in 2022
45 minutes | sponsored by Invoca
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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