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Together with leading performance TV platform
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Wednesday, January 12, 2022
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| MarketingProfs event |
| Email Marketing Friday Forum |
| Do you find yourself churning out forgettable marketing emails? Maybe you'll scatter some automation and toss in a {FirstName} here and there, but you're still not sure it's enough. Join us on January 14 to make your email marketing more memorable and impactful. » |
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Deep Thoughts and Good Ideas
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MarketingProfs PRO
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| “I hope if dogs ever take over the world and they choose a king, they don't just go by size, because I bet there are chihuahuas with some good ideas.” —Jack Handey. Good idea, Jack. Here's another great idea: Save $100 on a new MarketingProfs PRO membership to sharpen your marketing chops in 2022! Use promo code CELEBRATE to save those 100 bones. |
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| Profs Picks |
| sponsored |
| As B2B marketers, we all use proven demand gen tactics, so... how can we beat our competition if they use the same tactics? By doing something new, of course! Savvy B2B marketers are using Connected TV as an effective way to boost demand generation. Performance TV platform MNTN has firsthand experience at benefitting from CTV's demand gen capabilities: It ran B2B CTV ads to reach new prospects using third-party audience data, retargeted site visitors, and targeted leads on its ABM email lists. The campaign tested two ads against each other, featuring MNTN Chief Creative Officer Ryan Reynolds (yes, him!), and the results were, well, certainly not what Ryan was expecting. Here's the whole story: "How a Performance TV B2B Campaign Shattered Ryan Reynolds' Confidence..." Check it out! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with four hands-on sessions on in January and February, beginning with Brains Before Budget on January 13. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| German Payments Startup Denario Raises $1.5M to Automate B2B Payments for SMBs PYMNTS |
| EduMe Raises $20M to Scale Corporate Learning Platform Targeting Gig Workers and Other 'Deskless' Employees TechCrunch |
| CloudBlue Joins the MuleSoft Technology Partner Program Business Wire |
| SoftBank Makes $146M Bet on AI Firm Qraft PYMNTS |
| Wootag Raises $1.7M in Funding MarTech Series |
| Strategically Valuable Content Business Webretailer Acquired by Adventrum PR Newswire |
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