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Wednesday, January 19, 2022

📋 Table of Contents

1. How to Use Google Search Console Insights for Your SEO Strategy

2. The Secret to Successful B2B Events: Five Tips for Thoughtful Design

3. Create Content That Sales Loves—And Actually Uses sponsored webinar

4. How People Want Brand Messaging to Make them Feel

5. Less Effort, More Impact MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use Google Search Console Insights for Your SEO Strategy
How to Use Google Search Console Insights for Your SEO Strategy
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free. »
You Can't Afford to Ignore What Your Rivals Are Doing
Focus your effort where it matters most: keeping track of your competitors' every move. Semrush EyeOn's automated 24/7 competitor tracking means you'll never miss new content or promotional shifts. Start using Semrush EyeOn now. »
The Secret to Successful B2B Events: Five Tips for Thoughtful Design
The Secret to Successful B2B Events: Five Tips for Thoughtful Design
When you plan an event, your first thought may not be "Ooh, gotta get the graphic design right." But virtual events have changed that. To make the most impact with your online B2B event, follow these five design tips. »
sponsored webinar
Create Content That Sales Loves—And Actually Uses
Did you know that only 20% of the content we create is actually used? Raise your hand if you've had enough of that! Learn how to create content that Sales loves, and get a healthy return on your content investment. »
How People Want Brand Messaging to Make them Feel
How People Want Brand Messaging to Make them Feel
In times of crisis, people want brand messaging to make them feel happy and motivated, according to recent research. Check out the study findings. »
Less Effort, More Impact
MarketingProfs PRO webinar
Feel like you're always trying to come up with new content? Get off the content hamster wheel with branding expert Nick Westergaard. Enroll now for Thursday's Do More With Less, the second session in his Digital Brand Activation Working Webinar series. In this hands-on webinar, you'll discover how to create evergreen content that attracts customers, as well as how to repurpose your best content for multichannel marketing.
Get me off the wheel
Profs Picks
Competitive monitoring is vital to the success of every company. But how do you keep track of what your competitors are doing 24/7? Now there's a way: Semrush EyeOn. Using EyeOn, you can visualize competitor trends with activity graphs, track competitors’ newly posted content, discover the products and services getting extra promo attention, and get weekly updates with the latest activity changes directly into your inbox. Don't miss a thing: Use Semrush EyeOn for FREE with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 20, Do More With Less. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Hires HR Veteran Adam Reidel for Newly Created Head of People Operations Role Business Wire
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Upcoming Events
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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