MarketingProfs Today

Tuesday, January 31, 2023

📋 Table of Contents

1. Customer Marketing: The Key to Surviving the Economic Downturn

2. How to Increase Customer Referrals sponsored article

3. The Political Gap Between PR Pros and the US Population

4. Last Chance—Save on a PRO Upgrade MarketingProfs PRO sale

5. The Email List Segments You Should Focus On

6. Learn How AI Writing Tech Is Helping Marketers Create Content sponsored webinar

7. Take Over Social Media in 2023 MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Customer Marketing: The Key to Surviving the Economic Downturn
article
Customer Marketing: The Key to Surviving the Economic Downturn
There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article. »
How to Increase Customer Referrals
sponsored article
How to Increase Customer Referrals
Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article. »
The Political Gap Between PR Pros and the US Population
research
The Political Gap Between PR Pros and the US Population
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research. Check out the study findings. »
MarketingProfs PRO sale
Last Chance—Save on a PRO Upgrade
So many exclusive PRO goodies are coming your way in 2023, including April’s Shakeup B2B digital conference. Featuring more than a dozen inspirational presentations—plus workshops, roundtables, and one-on-one consulting opportunities—Shakeup B2B will help you to rethink your marketing and break free from the status quo. Right now, PRO is 53% off—but the January sale ends TONIGHT at 11:59PM ET, so upgrade to PRO now! »
The Email List Segments You Should Focus On
infographic
The Email List Segments You Should Focus On
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. Check out the infographic. »
sponsored webinar
Learn How AI Writing Tech Is Helping Marketers Create Content
AI writing technology can increase writers' productivity without sacrificing quality or brand consistency. Check out this webinar for real-world examples of how AI is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. »
Take Over Social Media in 2023
MarketingProfs Working Webinar Series
Make this the year you crush it on social media! Zontee Hou, head of strategy at Convince & Convert, hosts the four-part Building Brand Trust Through Social Media Working Webinar Series. Print out the cheat sheet and workbook to build a personalized social media action plan that works for you. Free to PRO members!
Social media that works for you
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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11 Jargon Phrases to Avoid Using in Work Emails [Infographic] »
The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast] »
Is Microlearning the Future of Workplace Training? [Infographic] »
News You Can Use
Updates from around the industry
Outreach Announces Smart Email Assist, Leveraging Generative AI to Unlock New Levels of Productivity for B2B Sales Teams PR Newswire
mdf commerce Announces Partnership With Acumatica, Offering SMBs a Fully Integrated B2B E-Commerce Solution to Acumatica Cloud ERP MarTech Series
Comintelli Unveils New, Enhanced User Interface for Intelligence2day SaaS Platform MarketScreener
GXC Signs Partnership Agreement With B2B Soft Digital Journal
B2B Cloud Manufacturing Startup CapGrid Raises $7M in Fresh Funding Economic Times
BigCommerce and Balance Team to Simplify B2B E-Commerce PYMNTS
Upcoming Events
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
FEB
2
Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content
45-minute webinar | sponsored by Writer
FEB
8
Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee
FEB
9
Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift
FEB
10
Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce
MAR
10
Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium
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