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Tuesday, October 11, 2022

📋 Table of Contents

1. How to Create a Social Media Style Guide in Five Steps

2. CMO Survey: The US Economy and Hiring Outlook

3. Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy sponsored guide

4. The State of In-Person Events

5. How Well Are You Connecting With Your ABM? MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create a Social Media Style Guide in Five Steps
How to Create a Social Media Style Guide in Five Steps
Unless your company consists of about five people, its social media accounts are likely not run by a single person. How to achieve coherence, then, if multiple people are posting? Try creating a style guide. »
Check Your Content's SEO on the Go
Optimize your content for SEO and boost engagement with the SEO Writing Assistant by Semrush. Just upload your copy, enter target keywords, and get dozens of useful recommendations on improving your content, from SEO to tone of voice, readability, originality, and more. Try it for free today! »
CMO Survey: The US Economy and Hiring Outlook
CMO Survey: The US Economy and Hiring Outlook
Optimism for the US economy has plummeted among senior marketers, according to recent research. Check out the study findings. »
sponsored guide
Corporate Gifting Unwrapped: Why It's a Must-Have in Every Economy
Even as many companies cut costs, the pressure to hit sales goals is as strong as ever. Now is the time to invest in a multichannel gifting strategy. In this new e-book, discover how strategic corporate gifting can help you generate demand while forging strong connections with customers. »
The State of In-Person Events
The State of In-Person Events
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among 234 event organizers. Check out the infographic. »
How Well Are You Connecting With Your ABM?
MarketingProfs training course
When measuring the impact of your marketing, account-based marketing has a different scorecard than traditional demand gen. Are your account's decision-makers signing up for your webinars or events? Learn to increase engagement and shorten the ABM sales cycle in the PRO-exclusive course How Well Are You Connecting: Analyzing Engagement Across Target Accounts.
Connect better with ABM
Profs Picks
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Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
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News You Can Use
Updates from around the industry
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[Webinar] How to Land Your Holiday Emails in the Inbox
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