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Together with event marketing and management tech company
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Wednesday, October 13, 2021
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Get Up to Speed on Strategy, Demand Gen, and Storytelling
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MarketingProfs B2B Forum
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| Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately. |
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| Profs Picks |
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| Events as a marketing channel have always allowed us to deeply engage while reaching large audiences. But the rules of engagement have suddenly changed, and we're left with what looks like a new channel comprising virtual, hybrid, and in-person events. So how can you now use events as part of your marketing strategy? For answers to that question and much more, visit Cvent's New Event Marketing Opportunity Hub to learn how to engage your audience and convert more, activate your data and transform it into revenue potential, and scale your events program with streamlined but flexible processes. Find the new opportunities of events as a marketing channel. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| HubSpot Launches New Payments Solution to Help Customers Deliver a Better Buying Experience PR Newswire |
| Digital River Teams With Salesforce to Launch B2B Commerce App PYMNTS |
| Billtrust Acquires IController, a Belgium-Based B2B Collections Software Provider The Street |
| Logiq Partners With Semcasting to Bridge Offline Consumer Activity Into Real-Time Digital Marketing Yahoo Finance |
| Silk B2B Startup ReshaMandi Raises $30M in Funding Economic Times |
| Korean Robo-Adviser Fount Bags $33.4M to Advance Its AI-Based Platform TechCrunch |
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