The report was based on an analysis of 35,000 Unbounce customer form and click landing pages, some of which had no video, some of which had embedded video, and some of which had background video.
The researchers found that form and click landing pages with embedded video actually had a lower median conversion rate compared with pages with no video.
Form landing pages with background video had a marginally higher median conversion rate compared with pages with no video.
Landing pages with video had a lower median conversion rate for both desktop and mobile compared with pages with no video.
About the research: The report was based on an analysis of 35,000 Unbounce customer form and click landing pages.
Continue reading "Does Including Video on Site Landing Pages Boost Conversions?" ... Read the full article
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