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Together with online visibility management platform
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Thursday, October 21, 2021
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Win the Content Game With a New Toolbox
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MarketingProfs PRO webinar
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| If you want your content to be found, you can't just do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds to learn how to build an innovative toolbox that will get your content seen. A PRO exclusive! |
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| Profs Picks |
| sponsored |
| One of the worst things we can do as marketers is to send the wrong messaging to the wrong customers at the wrong time. The whole idea behind market segmentation is to avoid that type of career- and business-killing scenario. And at the heart of the segmentation process are buyer personas—customer profiles that are based on common needs and buying habits. Why are personas so important? Because if you don't know those needs and habits, you won't have a business for long—and, yes, you can't market to the right people. But building personas isn't easy. The Semrush Persona tool, however, can help you quickly turn what you know about your customers into personas that can be shared and used across the entire organization. The best part? The tool is absolutely free to use—with no limits. Try it today. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Ceros Announces Acquisition of Design-to-Code Platform Avocode MarTech Series |
| Rossum Raises Record $100M Series A to Reinvent B2B Document Communication Yahoo Finance |
| Hofy Launches SaaS Platform for Companies to Equip Remote Teams Globally AIthority |
| Industrial Commerce Platform BluePallet Joins Alibaba's B2B Marketplace PYMNTS |
| Autoklose Implements Multi-Email Outreach Capability to Increase Inbox Engagement Demand Gen Report |
| Brazil's Hash Raises $40M for Its White-Label Payments Software TechCrunch |
| PrimeRevenue Rolls Out B2B Payments Offering PYMNTS |
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MarketingProfs LLC
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