Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.

So which should marketers choose?

An infographic (below) from Orbit Media explores what separates the two and which is better suited for various situations.

Specifically, the piece looks at the differences between social media and SEO in nine key areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

Check out the infographic:

Nine differences between social media and search optimization 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji