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Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.

Creators and influencers also say these are the platforms that they make the most money from.

The report was based on data from two surveys, one of 500 content creators (curators, social media influencers, bloggers, videographers, etc.) and one of 600 people who consume creator content.

An infographic (below) covers key findings from the surveys, including creators' earning trends and how consumers of content feel about tipping creators.

Check out the infographic:

The creator economy survey infographic 

 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji