MarketingProfs Today
Together with SWZD, a division of Ziff Davis Inc.

Tuesday, October 26, 2021

📋 Table of Contents

1. Five Ways to Use Empathy for Better B2B Marketing

2. The Most Important Search Ranking Factors According to SEO Experts

3. Connect With Your Buyers Using Conversational Marketing sponsored webinar

4. Six Ways to Maintain Customer Trust

5. 41 Sessions Now On-Demand MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways to Use Empathy for Better B2B Marketing
Five Ways to Use Empathy for Better B2B Marketing
We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it. »
How Marketers Can Prepare for the Coming Tech Spending Boom: The 2022 State of IT
How Marketers Can Prepare for the Coming Tech Spending Boom: The 2022 State of IT
Great news! Especially for tech marketers. Most businesses are planning to increase IT budgets in 2022, so now is the time to figure out how you can capitalize on the expected tech spending boom. See what tech buyers are going to be buying in 2022. Get the State of IT report. »
The Most Important Search Ranking Factors According to SEO Experts
The Most Important Search Ranking Factors According to SEO Experts
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research. Check out the study findings. »
sponsored webinar
Connect With Your Buyers Using Conversational Marketing
Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with. Join Heather Robson and Mark Kilens to learn how conversational marketing can weave empathy into your writing and reduce friction in the buyer's journey. »
Six Ways to Maintain Customer Trust
Six Ways to Maintain Customer Trust
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values. Check out the infographic. »
41 Sessions Now On-Demand
MarketingProfs B2B Forum
The fall B2B Forum online was jam-packed with insights and inspiration from today's smartest B2B marketers, and it's all available on-demand to our PRO members for free! Not yet PRO? Register today to get access, which includes a full year of PRO resources.
Register for on-demand
Profs Picks
Wouldn't we all like to know which solutions or services our customers will be looking to buy? Spiceworks Ziff Davis (SWZD) surveyed 1,000+ technology buyers from companies in North America and Europe for its annual State of IT Report to see what 2022 has in store for IT budgets and tech trends. For example, most companies expect to have more revenue—and they plan to use more of it for buying technology. The tech they're looking at more than before includes Cloud and managed services, and they'll be looking at security solutions, among others. Many of these ready-to-invest tech buyers will be researching your solution—or your competitors'. Start learning how you can reach them. Download your free copy of the 2022 State of IT Report.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021.
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Building Better Customer Outcomes With a Customer Experience Quality Framework »
Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling »
2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends »
Eight Graphic Design Trends That Will Define 2022 [Infographic] »
Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast] »
CTV Scale Is Here, So Where Are B2B Advertisers? »
News You Can Use
Updates from around the industry
Firstup Announces Orchestrated Email to Help Internal Communications Teams Personalize the Digital Employee Experience PR Newswire
Asymmetric Capital Partners Hits the Ground Running With $105M Debut Fund Targeting B2B Startups TechCrunch
Quadient Partners With Flywire to Digitize Global B2B Payments The Paypers
Mastercard Pushes B2B Payments With New Supply Chain Finance Tech PaymentsJournal
Billie, a Buy Now Pay Later Specialist for the B2B Market, Raises $100M TechCrunch
Nordis Technologies and Payments FinTech Finexio Announce Channel Partnership Yahoo Finance
Casted Debuts AMPLIFY Conference for the Forward-Thinking Content Marketer MarTech Series
Upcoming Events
[Doubleheader Event] How Conversational Marketing Connects With Buyers and Accelerates the Funnel
90 minutes | sponsored by Drift
[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.