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Search engine optimization (SEO) professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

The report was based on data from a survey conducted in May 2021 among 2,830 SEO professionals, 1,223 of whom focus primarily on B2B SEO.

Some 33% of respondents say on-page elements, such as metadata, were one of the most important factors impacting rankings over the past 12 months, and 31% say organic user behavior was one of the most important factors.

Elements with the biggest impact on search rank for the past 12 months

SEO experts say that Google's zero-click pages pose the biggest threat to search engine optimization strategies in the next two years.

Biggest threats to SEO in the next two years

SEO experts say that Google's Core Web Vitals will be the most important emergent search engine optimization factor in the next two years.

Most important emergent factors in SEO for the next 2 years

About the research: The report was based on data from a survey conducted in May 2021 among 2,830 SEO professionals, 1,223 of whom focus primarily on B2B SEO.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji