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Wednesday, October 06, 2021

📋 Table of Contents

1. Marketing Automation: Seven Machine-Learning Use Cases

2. How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing

3. Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?! sponsored

4. Does Including Video on Site Landing Pages Boost Conversions?

5. What's Ahead? Four Marketing Execs Discuss the Future of Marketing sponsored webinar

6. One Week Until the Best B2B Marketing Event of the Year MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Marketing Automation: Seven Machine-Learning Use Cases
article
Marketing Automation: Seven Machine-Learning Use Cases
The marketing world is abuzz with the benefits of AI and machine-learning, but how do you bring them from theory into practice? Here are seven ways companies are using AI and ML to automate their marketing. »
Marketers Are Bringing B2B Email Strategies to... Television!
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Marketers Are Bringing B2B Email Strategies to... Television!
Audience targeting has evolved. You can now transform your email lists into targetable audiences on Connected TV, giving you direct access to these valuable viewers on the biggest screen in the house. Discover how it works. »
How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
article
How Companies Can Use Digital Brand Ambassadors for B2B Influencer Marketing
No one can argue the effectiveness of influencer marketing. But what if you could create your own influencer? Here's how digital humans are changing the game. »
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Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?!
Building winning digital experiences isn't easy. It's even harder when your tech stack limits you instead of giving you choices—even as customer expectations keep changing and evolving. So what kind of digital experience platform (DXP!) do you need? Get this Gartner report (free!) to help you figure it all out. »
Does Including Video on Site Landing Pages Boost Conversions?
research
Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research. Check out the study findings. »
sponsored webinar
What's Ahead? Four Marketing Execs Discuss the Future of Marketing
It's time to think hard about the future of marketing—what the role of marketing teams will be, which channels and platforms are becoming more or less important, and what the latest data predicts for the industry. Join us to find the best way forward. »
One Week Until the Best B2B Marketing Event of the Year
MarketingProfs B2B Forum
Don't miss the chance to join the smartest B2B marketers on the planet! These two days of inspiration and insights will help you level-up your marketing.
Register today
Profs Picks
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Email is your go-to tactic... because it works. Now imagine it could work even better... because you aren't forced to deal with crowded inboxes, aggressive filters, or prospects who just don't open your emails. How? By reaching the people on your lists via Connected TV! You can now serve unskippable TV ads to your email list members while they stream their favorite shows—ensuring you connect with the people you need to reach. And because CTV is a digital channel, it comes with reliable cross-device measurement. You can track when people see your ad and the actions they take afterward—from visiting your website to filling out a form or converting. Discover how CTV can work for you.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Facebook and Disney Execs Raise $4.5M for 100ms to Build Live Video Infrastructure Platform Business Leader
GetResponse Launches Free-Forever Plan for Businesses Building Their Online Presence GlobeNewswire
Scanco and CoreChain Announce Integrated B2B Payments and Supply Chain Finance Solution Yahoo Finance
B2B Marketplace ZAX Targets Latin America’s Wholesale Sector With $6M in Fresh Capital TechCrunch
6sense Acquires Slintel to Provide the Most Comprehensive B2B Buyer Intelligence and AI-Powered Insights on the Market Yahoo Finance
INFUSEmedia Launches Free Service for Businesses Impacted by the Pandemic PR Newswire
Upcoming Events
OCT
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[Webinar] What's Ahead? Four Marketing Execs Discuss the Future of Marketing
45 minutes | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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OCT
19
[Webinar] Digital Analytics' Impact on Your Marketing and Business: What You Need to Know
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OCT
21
[Demo] Meltwater's Media Intelligence Platform
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