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Thursday, November 11, 2021

📋 Table of Contents

1. What B2B Marketers Need to Know About Core Web Vitals

2. Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend sponsored article

3. Marketing Strategy Friday Forum MarketingProfs event

4. How Marketers Are Approaching Email Dark Mode

5. Everyone Wants to Rank MarketingProfs B2B Backstage

Scroll down for more, including industry news, community goings-on, and other useful resources.

What B2B Marketers Need to Know About Core Web Vitals
What B2B Marketers Need to Know About Core Web Vitals
For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics. »
Email Marketing Data and Trends: How Has Email Changed in This Mid-Pandemic World?
Email Marketing Data and Trends: How Has Email Changed in This Mid-Pandemic World?
Since COVID-19, a lot has changed. We marketers have had to roll with the punches regarding email budgets and resources, the impact of privacy changes on email, and so much more. Discover how your fellow marketers have been dealing with it all. Get the 2021 State of Email report. »
Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend
sponsored article
Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for. »
MarketingProfs event
Marketing Strategy Friday Forum
If your marketing activities don't have a well-conceived strategy informing them, it's time to level-up. Learn to build a growth strategy, use social video to make connections, and build a growth-minded martech stack—and boost your bottom line. »
How Marketers Are Approaching Email Dark Mode
How Marketers Are Approaching Email Dark Mode
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey. Check out the infographic. »
Everyone Wants to Rank
MarketingProfs B2B Backstage
For years, execs have asked one question: "Why aren't we ranking higher on Google?" (Well, that and "How do we go viral?") MarketingProfs community favorite Wil Reynolds will break down what tools you need for your content to rank higher in 2022 and beyond. A PRO exclusive.
Find that blue ocean of opportunity
Profs Picks
You can just feel that email marketing has been changing quickly lately, but what's really going on? The 2021 State of Email report from Litmus provides some answers. For example, email teams and budgets haven't changed between pre-pandemic and now—but the workload has increased for 7 out of 10 marketers. (We were definitely feeling that...) No wonder 37% of companies intend to increase their investment in email in 2022, compared with just 11% at the beginning of the pandemic. And only 1.3% plan to decrease their email budget, compared with 35% at the pandemic's start! The 2021 State of Email report has a lot more helpful info, including marketers' top priorities for their email marketing programs—and much more. Download the free report now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry Adds $3M in Funding to Build First-of-Its-Kind Media Marketplace Business Wire
With $160M in New Funding, Plate IQ Looks to Improve B2B Payments PYMNTS
Qupital Secures $150M Round to Accelerate Global Expansion and B2B 'Buy Now, Pay Later' Product AIthority
Vimeo Snaps Up AI Video Startup Wibbitz and 'Shoppable' Video Tech Maker Wirewax to Expand Enterprise Video Tools TechCrunch
ITC Infotech Reimagines the Future of Work, Unveils Work From Anywhere Framework PR Newswire
Lusha Reaches $1.5B Valuation With $205M Funding to Build The Largest Crowd-Sourced Data Community for Salespeople Yahoo Finance
OpenText Extends Leadership in Global Digital Commerce With Business Network Cloud PR Newswire
Upcoming Events
[Webinar] Transforming Customer Data Into Insights: The Marketer's Guide to CDPs
60 minutes | sponsored by Acquia
[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard
[Webinar] NEW B2B Email Tactics That Will Dramatically Improve Performance NOW
45 minutes | sponsored by Litmus
[Webinar] How Your Content Can Contribute to Business Growth
45 minutes | sponsored by Selling Simplified
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

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