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Some 44% of email marketers say they now consider dark mode during the production of campaigns.

That's according to a recent survey conducted by PathwireMailjet, and Ascend2.

An infographic (below) covers findings from the research, including dark mode optimization trends by company size and focus area.

The piece also looks at marketers' top challenges with dark mode emails.

Check out the infographic:

How marketers approach dark mode for email infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji