MarketingProfs Today
Together with Dotdigital: Cross-channel marketing that boosts ROI

Wednesday, November 24, 2021

📋 Table of Contents

1. Three Ways to Adapt Your Sales Content for Virtual Selling Success

2. A Five-Point Plan for First-Party Data

3. How to Use Hybrid Events for Lead Generation sponsored webinar

4. The Industries Americans Say Are Least Trustworthy

5. Like Learning From Workshops but Don't Have Time? We Have the Solution MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways to Adapt Your Sales Content for Virtual Selling Success
Three Ways to Adapt Your Sales Content for Virtual Selling Success
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift. »
Transform Your Customer Data Into Personalized Campaigns
You have all kinds of customer data, but how do you use it to reach customers with personalized campaigns—in all their favorite channels? From email to SMS, social, live chat, and push notifications... you can use cross-channel marketing automation by Dotdigital to Boost your ROI! »
A Five-Point Plan for First-Party Data
A Five-Point Plan for First-Party Data
Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data. »
sponsored webinar
How to Use Hybrid Events for Lead Generation
A full 40% of all events in North America and Europe are now hybrid—meaning they include both an in-person and an online component. Using real life case studies, this webinar will help you learn how to use those events for lead generation. »
The Industries Americans Say Are Least Trustworthy
The Industries Americans Say Are Least Trustworthy
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research. Check out the study findings. »
Like Learning From Workshops but Don't Have Time? We Have the Solution
MarketingProfs PRO
Working webinars are workshop-style learning sessions about one topic broken down into 1-hour sub-topics. Attend one or all and leave with real work done. Just like a workshop—only shorter! Coming in 2022: Nick Westergaard on digital/brand activation and Jeannie Walters on CX.
Go PRO to get access
Profs Picks
You know how powerful email automation can be—less work, more ROI! So why not extend that ability to other channels? The cross-channel marketing automation studio by Dotdigital can build customer lifecycle journeys that combine email, SMS, social ads, live chat, and more. Using your own customer data and insights, you can segment your customers on their behaviors, marketing preferences, demographics, and other criteria. You can then launch personalized cross-channel marketing campaigns with dynamic content and relevant, contextual triggered messaging. And the platform integrates with hundreds of e-commerce and CRM platforms to derive and use the customer insights residing in your tech stack. See how you can boost ROI with cross-channel marketing.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
[Webinar] How to Use Hybrid Events for Lead Generation
45 minutes | sponsored by Glisser
[Webinar] B2B Marketers: Seven Steps for Writing a Killer Creative Brief
45 minutes | sponsored by Aventi Group
[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

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