Agile marketing is all about reaching your audiences quickly.
One approach for achieving agility is 'story-splitting', which is essentially delivering your marketing in bite-size chunks.
How exactly can you story-split?
An infographic (below) from MarTech and Stacey Ackerman explores four story-splitting techniques: By length, audience, channel, and detail.
Check out the infographic:
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ABOUT THE AUTHOR
Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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