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Agile marketing is all about reaching your audiences quickly.

One approach for achieving agility is 'story-splitting', which is essentially delivering your marketing in bite-size chunks.

How exactly can you story-split?

An infographic (below) from MarTech and Stacey Ackerman explores four story-splitting techniques: By length, audience, channel, and detail.

Check out the infographic:

Story-splitting for marketing teams infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji