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Wednesday, November 03, 2021

📋 Table of Contents

1. Compete or Cooperate: What Should Marketing and Sales Teams Do?

2. How to Prepare for Marketing's Flexible Future: Automated Marketing Processes

3. Engaging Executives in a Digital World sponsored webinar

4. The Big Gap Between Channel Ad Spend and Channel Consumption

5. Get Your Strategy Ready for Success in 2022 MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Compete or Cooperate: What Should Marketing and Sales Teams Do?
article
Compete or Cooperate: What Should Marketing and Sales Teams Do?
The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams. »
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How to Gain Deep Insights Into Your Market and Your Competitors
Smart marketers and businesses know that to succeed, they need to know the market—to spot hidden opportunities for capturing market share and outsmarting the competition. Semrush .Trends makes that kind of market analysis possible with a single click. Try it now for free. »
How to Prepare for Marketing's Flexible Future: Automated Marketing Processes
article
How to Prepare for Marketing's Flexible Future: Automated Marketing Processes
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand. »
sponsored webinar
Engaging Executives in a Digital World
Engaging executives is hard enough in person. In the digital world, without face-to-face meetings or events, it's even harder. Learn how to build customized experiences that attract and engage executive audiences in new and creative ways. »
The Big Gap Between Channel Ad Spend and Channel Consumption
research
The Big Gap Between Channel Ad Spend and Channel Consumption
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research. Check out the study findings. »
Get Your Strategy Ready for Success in 2022
MarketingProfs Master Class
Join Allen Weiss for his live Master Class Watch Parties with Q&A starting November 5. You'll learn how to create an agile, defensible marketing strategy so your brand can succeed in 2022 and beyond. Free for PRO members.
Register
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you proud of what you've achieved with ABM in your organization? Proud of a peer who has had great success with ABM programs? Nominations are now open for the 2021 ABM Leadership Awards! Nominate yourself or a peer by Friday, November 5, for the opportunity to be selected as a top ABM Leader in 2021.
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
ringDNA Rebrands as Revenue.io to Usher in Era of Real-Time Guidance for B2B MarTech Series
Pivotree Announces Definitive Agreement to Acquire Data Management Firm Codifyd PR Newswire
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Ekinops Acquires SixSq and Steps Up Its Presence in Edge Computing PR Newswire
Nauta Capital Closes One of Europe's Biggest B2B-Focused Funds to Invest €190M in Early-Stage Software Companies Yahoo Finance
Upcoming Events
NOV
4
[Webinar] Engaging Executives in a Digital World
60 minutes | sponsored by ON24
NOV
11
[Webinar] Transforming Customer Data Into Insights: The Marketer's Guide to CDPs
60 minutes | sponsored by Acquia
NOV
12
[Friday Forum] Marketing Strategy
3 live sessions | sponsored by Vidyard
NOV
16
[Webinar] NEW B2B Email Tactics That Will Dramatically Improve Performance NOW
45 minutes | sponsored by Litmus
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