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Tuesday, December 6, 2022

📋 Table of Contents

1. DIY vs. Professional Video Production: A Brief Guide

2. Boost Your Marketing Team With These Eight Research-Based Tactics sponsored article

3. Want Your Marketing and Sales to Align? You Need AI. sponsored webinar

4. How Much Content Marketers Make: Salaries for Seven Positions

5. Refine Your Marketing Plan for 2023 MarketingProfs Friday Forum

6. Five Ways to Optimize Your Videos for Search

7. FREE Webinar: Powerful Positioning MarketingProfs webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

DIY vs. Professional Video Production: A Brief Guide
article
DIY vs. Professional Video Production: A Brief Guide
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences. »
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Find the Right Keywords to Boost Your SEO
How do you know what keywords your audience is actively searching for so you can present the right information right when they're looking? Semrush’s Keyword Magic Tool can find the intent-driven and question-based keywords that resonate with your audience. »
Boost Your Marketing Team With These Eight Research-Based Tactics
sponsored article
Boost Your Marketing Team With These Eight Research-Based Tactics
The proliferation of remote work and trends such as The Great Resignation have had a big impact on the job market. Check out what Robert Half learned from its latest survey about salaries, hiring, and ways to keep employees happy. »
Want Your Marketing and Sales to Align? You Need AI.
sponsored webinar
Want Your Marketing and Sales to Align? You Need AI.
Marketing and AI are becoming inseparable. In fact, your job and entire marketing career will depend on it for the foreseeable future. But what is AI, really, and how can you harness it to empower your marketing and sales teams? Whether you're new to AI or not, you'll want to go beyond the buzzword and check out this webinar. »
How Much Content Marketers Make: Salaries for Seven Positions
research
How Much Content Marketers Make: Salaries for Seven Positions
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States. Check out the study findings. »
MarketingProfs Friday Forum
Refine Your Marketing Plan for 2023
Spread the marketing cheer all season long with our Marketing Planning Friday Forum! Industry experts share how to navigate 2023 so that it's your best B2B year yet. The three sessions include what elements to incorporate into your marketing plan, how to make the most of your marketing in 2023, and what B2B buying trends will drive opportunities. Join us! »
Five Ways to Optimize Your Videos for Search
infographic
Five Ways to Optimize Your Videos for Search
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views. Check out the infographic. »
FREE Webinar: Powerful Positioning
MarketingProfs webinar
Your positioning impacts your pipeline, closing rates, and pricing. How do you communicate the unique benefits your company provides? Allen Weiss, positioning expert and CEO of MarketingProfs, hosts Positioning in Highly Competitive Markets to help you understand, segment, and target your buying audience. Join Allen for this FREE webinar tomorrow, Dec 7, at 12pm ET.
Yes, I'm in a highly competitive market
Profs Picks
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As a content marketer, you've likely asked yourself, “Am I optimizing for the right keywords?" Or maybe you've asked, "Does my audience phrase searches as questions or single words?" Or maybe, "What are my prospects actively searching for this very second so I can get in front of their eyeballs?" Semrush's Keyword Magic Tool is here to help you. The tool dissects the complexity of keyword research, demystifies it, and discovers intent-driven and question-based keywords you can use in your content. Its massive Keyword Database can lead you to high-traffic keywords, new content ideas, and specific questions your audience is asking. Maintain a competitive advantage by checking out the Keyword Magic Tool today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
RollWorks Ushers in New Level of Intent Data Sophistication With Open Beta of Keyword Intent Marketing Dive
Lancey Secures $2M to Let B2B Software Buyers 'Try Before You Buy' BetaKit
Tangerine Launches Always-On B2B Audience Research Tool Prolific North
Acceleration Partners Strengthens Its Influencer Offerings With Strategic Acquisitions PR Newswire
LocaliQ Launches New Scheduling Management Software for Small Businesses MarTech Series
BigCommerce Releases StagingPro to Help Enterprise Merchants and Agency Developers Accelerate Production-to-Market Cycles Yahoo Finance
Upcoming Events
DEC
7
[Webinar] Positioning in Highly Competitive Markets
60 minutes with MarketingProfs CEO Allen Weiss
DEC
8
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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