The foundation of any B2B business is its position and message to the market.
But many organizations struggle to differentiate themselves, or even identify who their market is and what they want. As a result, they have problems with pipeline, close rates, pricing, and time to close.
If you feel like you're losing out to competitors—or in a commodity market—join positioning expert and MarketingProfs CEO Allen Weiss to uncover the sweet spot between what your target market wants and the benefits you offer.
You'll learn:
- A framework to better understand your market and its needs
- How to segment your market based on the benefits you offer
- How to analyze your differentiators and stand out
THIS WEBINAR FEATURES:
Allen Weiss is the founder MarketingProfs and a long-time mindfulness teacher. He is a senior teacher at InsightLA.org, where he has practiced and taught mindfulness for 20 years, and the founder and former director of Mindful USC at the University of Southern California. His "Basics of Mindfulness" class was noted as the Best in Los Angeles by Los Angeles Magazine.
