The foundation of any B2B business is its position and message to the market.
But many organizations struggle to differentiate themselves, or even identify who their market is and what they want. As a result, they have problems with pipeline, close rates, pricing, and time to close.
If you feel like you're losing out to competitors—or in a commodity market—join positioning expert and MarketingProfs CEO Allen Weiss to uncover the sweet spot between what your target market wants and the benefits you offer.
You'll learn:
- A framework to better understand your market and its needs
- How to segment your market based on the benefits you offer
- How to analyze your differentiators and stand out
THIS WEBINAR FEATURES:
Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.
