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Thursday, December 8, 2022

📋 Table of Contents

1. How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

2. Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are sponsored article

3. B2B Revenue Marketing and Closing the Credibility Gap

4. Want Your Marketing and Sales to Align? You Need AI. sponsored webinar

5. The Four Pillars of a Great Blog

6. Refine Your Marketing Plan for 2023 MarketingProfs Friday Forum

7. Stories, Laughs, and Intelligence MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
article
How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads
This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively— through marketing automation. »
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Find the Right Keywords to Boost Your SEO
How do you know what keywords your audience is actively searching for so you can present the right information right when they're looking? Semrush’s Keyword Magic Tool can find the intent-driven and question-based keywords that resonate with your audience. »
Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are
sponsored article
Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are
It's natural for your brand and marketing operations to experience strain, but remote work can make smooth processes harder than ever. This article breaks down four areas you can focus on to address the problems. »
B2B Revenue Marketing and Closing the Credibility Gap
podcast
B2B Revenue Marketing and Closing the Credibility Gap
Jim McHugh and host George B. Thomas discuss the differences between revenue marketing and lead-driven marketing, hurdles to watch for when transitioning to a revenue-based model, and the nature of the credibility gap (and how to close it). Read more and listen in. »
Want Your Marketing and Sales to Align? You Need AI.
sponsored webinar
Want Your Marketing and Sales to Align? You Need AI.
Marketing and AI are becoming inseparable. In fact, your job and entire marketing career will depend on it for the foreseeable future. But what is AI, really, and how can you harness it to empower your marketing and sales teams? Whether you're new to AI or not, you'll want to go beyond the buzzword and check out this webinar. »
The Four Pillars of a Great Blog
infographic
The Four Pillars of a Great Blog
The Internet is full of blogs from both companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. Check out the infographic. »
MarketingProfs Friday Forum
Refine Your Marketing Plan for 2023
Spread the marketing cheer all season long with our Marketing Planning Friday Forum! Industry experts share how to navigate 2023 so that it's your best B2B year yet. The three sessions include what elements to incorporate into your marketing plan, how to make the most of your marketing in 2023, and what B2B buying trends will drive opportunities. Join us! »
Stories, Laughs, and Intelligence
MarketingProfs PRO webinar
What's coming to B2B marketing in 2023? Join us to hear from a panel of experts sharing their ideas and plans for marketing in the new year. This friendly fireside chat features Robert Rose, Sydni Craig-Hart, Paul Roetzer, Katie Robbert, and Ann Handley. You'll also get to vote for your favorite Ugly Sweater! Hosted by Katie Martell, Dec 14 at 12pm ET. Another PRO exclusive!
Pull up a fireside seat
Profs Picks
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As a content marketer, you've likely asked yourself, “Am I optimizing for the right keywords?" Or maybe you've asked, "Does my audience phrase searches as questions or single words?" Or maybe, "What are my prospects actively searching for this very second so I can get in front of their eyeballs?" Semrush's Keyword Magic Tool is here to help you. The tool dissects the complexity of keyword research, demystifies it, and discovers intent-driven and question-based keywords you can use in your content. Its massive Keyword Database can lead you to high-traffic keywords, new content ideas, and specific questions your audience is asking. Maintain a competitive advantage by checking out the Keyword Magic Tool today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic] »
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News You Can Use
Updates from around the industry
Demandbase Customers, Including Deep Instinct, Folloze, Diebold Nixdorf, and Thales, See Remarkable Success in 2022 PR Newswire
Terminus Strengthens Go-To-Market Leadership With Key Promotions Yahoo Finance
Dreamdata Raises €6M Series A and Launches B2B Alternative to Google Analytics Financial IT
Mozilla Acquires Pulse, a Hybrid-Workplace Collaboration Company Search Engine Journal
Fintech AltScore Finalizes $3.5M Seed Round to Support B2B Embedded Lending Crowdfund Insider
MarketStar Welcomes Ezra Hookano as Senior Vice President of Indirect Sales Yahoo Finance
Upcoming Events
DEC
8
[Webinar] Beyond the Buzzword: How You Can Use AI to Better Align Your Revenue Teams
45 minutes | sponsored by Drift
DEC
9
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
DEC
13
[Webinar] How to Overcome the Biggest B2B Buying Barriers
45 minutes with Nancy Harhut
DEC
14
[PRO Webinar] The Future of B2B Marketing: Hot Advice & Smart Insights for 2023
60-minute intimate fireside chat with our panel of experts
JAN
13
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive
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