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Thursday, February 10, 2022

📋 Table of Contents

1. How B2B Brands Can Use Purpose to Win in the Marketplace

2. The Four Eras of B2B Marketing sponsored article

3. The Marketer's Essential Guide to Events in 2022 sponsored webinar

4. Six Ways to Make Your Commute Productive

5. Future Trends Friday Forum MarketingProfs event

6. It's Only a Clue if You Know What to Look For… MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How B2B Brands Can Use Purpose to Win in the Marketplace
How B2B Brands Can Use Purpose to Win in the Marketplace
Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing slogans to emphasize a higher purpose. »
Nail Your Product Offering With Market Intel
Hear that banging sound? That’s you nailing your product offering by analyzing solid market data and deep industry insights—a task made possible by Semrush .Trends. Here's how the tool will help you get it done. »
The Four Eras of B2B Marketing
sponsored article
The Four Eras of B2B Marketing
Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct. »
sponsored webinar
The Marketer's Essential Guide to Events in 2022
Join Glisser's Chief Evangelist Vanessa Lovatt and FIRST Solutions' Senior Project Manager of Corporate Events Liz Jordan for this can't-miss webinar on February 10. Learn how to integrate event tech with martech, what the Metaverse's impact could be, and much more to ensure your event success in the upcoming year. »
Six Ways to Make Your Commute Productive
Six Ways to Make Your Commute Productive
This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving meditations. Check out the infographic. »
MarketingProfs event
Future Trends Friday Forum
Marketing seems to get more complex by the day, and it can be hard to know which tactics and technologies are worth your time. Join us as we look ahead to the trends, platforms, and innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. »
It's Only a Clue if You Know What to Look For…
MarketingProfs PRO webinar
Your customers experiencing a lot of "noise"—info that may or may not be important to solving their dilemmas. So how can you find out what is important to them so you can deliver what they're looking for? Spend your Feb. 17 lunch hour with CX expert and MarketingProfs Smarty Pants Jeannie Walters to Uncover Customer Clues, the second session of her B2B Content as CX Working Webinar Series. You'll fill a workbook with ideas to give buyers exactly what they're looking for.
Clue me in
Profs Picks
Companies don't market in a vacuum. They need context and the ability to dig deep into their industry. Luckily, Semrush .Trends can help you do just that. You can discover any industry's digital market size, evaluate the competition level of any market, benchmark your and your competitors' market share, and uncover the strategies of your rivals—as well as what they place their bets on. Try Semrush .Trends for free and start digging.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our new Working Webinar is B2B Content as CX, and the first session, Customers Crave Self-Service Content, is happening TODAY! Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
6sense Named G2's 2022 Best Software Award for Marketing Software PR Newswire
Marc DeBevoise Joins Brightcove as Chief Executive Officer Business Wire
InsightsNow Hires New Head of Marketing EIN News
Tricentis Acquires AI-Based SaaS Test Automation Platform Testim Business Wire
Fusion Connect Selects CloudSense to Drive Sales and Order Management Transformation Yahoo Finance
B2B Payments Platform Flexio Raises $3M PYMNTS
Upcoming Events
[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser
[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes

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