MarketingProfs Today
Together with the Smarter GTM Company

Wednesday, February 16, 2022

📋 Table of Contents

1. Content Intelligence Isn't Just for Demand Gen Marketers

2. The Missing Element in B2B Marketing Data

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. How Effective Are Marketers at Running Different Types of Events?

5. The Customer Is Always… Curious MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Content Intelligence Isn't Just for Demand Gen Marketers
Content Intelligence Isn't Just for Demand Gen Marketers
As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how. »
Get Smarter to Get Better at B2B
Today’s B2B buying journey is highly fragmented. Cue Smarter GTM: It helps you spot the juiciest opportunities, get rid of spammy interactions, align sales and marketing, and measure every impact. Download the e-book now. »
The Missing Element in B2B Marketing Data
The Missing Element in B2B Marketing Data
You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type. »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
How Effective Are Marketers at Running Different Types of Events?
How Effective Are Marketers at Running Different Types of Events?
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research. Check out the study findings. »
The Customer Is Always… Curious
MarketingProfs PRO webinar
Do you know what potential customers are looking for when they visit your website? They leave clues. Join Jeannie Walters, CCXP on February 17 (that's tomorrow!) for Uncover Customer Clues, the second session in her lunch-hour B2B Content as CX Working Webinar series. You'll fill a workbook with content ideas to satisfy your customer's curiosity… and keep them coming back for more.
Grab me a chair
Profs Picks
GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Clearbit Launches New Data Activation Platform for B2B Marketing Business Wire
Vidyard's Video in Business Awards Prove Virtual Sales and Marketing Can Still Be Personal Yahoo Finance
Threekit and Partner to Deliver Next-Generation Configuration Experiences for E-Commerce and Direct Selling in 3D and Augmented Reality PR Newswire
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Databricks Launches Lakehouse for Financial Services to Accelerate Data-Driven Innovation Across the Industry PR Newswire
Telgorithm Raises $3.8M to Expand Compliance-Based Messaging Platform Yahoo Finance
Alterna Equity Partners Announces Investment in Mod Op PR Newswire
Upcoming Events
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn

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