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Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

The report was based on data from a survey of marketers who work for B2B firms across a range of industries, including technology, healthcare, industrial, and business services.

Some 85% of respondents say their B2B firm uses LinkedIn for marketing purposes, 71% say their firm uses Facebook, and 61% say their firm uses Twitter.

Most used social media channels among B2B marketers

B2B marketers say Twitter delivers the highest engagement, on average, for their posts/content. It is followed by LinkedIn and Facebook.

Platforms with the highest engagement per post

B2B marketers say social media is now their second-biggest source of leads, after referrals.

Top source of sales and marketing leads for B2B marketers

Some 41% of B2B marketers say they plan to invest more in social media marketing in 2022.

New marketing and sales strategies for 2022

About the research: The report was based on data from a survey of marketers who work for B2B firms across a range of industries, including technology, healthcare, industrial, and business services.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji