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Wednesday, February 2, 2022

📋 Table of Contents

1. Six Out-of-Home Advertising Tactics to Reach B2B Audiences

2. Three Must-Have Capabilities for Your Attribution Solution

3. Three Ways to Drive Revenue in 2022 and Beyond sponsored webinar

4. The Top Time-Wasters That Take Sales Reps Away From Selling

5. Before You Even Know They Exist… MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Out-of-Home Advertising Tactics to Reach B2B Audiences
Six Out-of-Home Advertising Tactics to Reach B2B Audiences
In the digital age, it can feel fruitless to market to people out "in the wild." But for a truly omnichannel approach, OOH ads shouldn't be ruled out. Here are six ways to take advantage of them. »
B2B Demand Gen Has a New Home: Connected TV
It’s one thing to use paid search to capture demand; it’s another entirely to create demand, then transform it into conversions and leads. That’s what CTV can bring to your marketing strategy. »
Three Must-Have Capabilities for Your Attribution Solution
Three Must-Have Capabilities for Your Attribution Solution
Martech isn't as simple as pressing a button and automatically getting more leads or higher conversion. If you feed your tech garbage data, you'll get garbage back. In the case of attribution, people often trip over these three issues. »
sponsored webinar
Three Ways to Drive Revenue in 2022 and Beyond
Traditional digital outreach helps drive brand awareness and revenue, but in 2022, your audience craves a more personalized approach. Learn how blending traditional outreach with personalized experiences is helping marketers generate qualified leads and exceed their revenue goals. »
The Top Time-Wasters That Take Sales Reps Away From Selling
The Top Time-Wasters That Take Sales Reps Away From Selling
Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent research. Check out the study findings. »
Before You Even Know They Exist…
MarketingProfs PRO webinar
Customers know more about your company—and your competition—before you even know they exist. Why? Because they're consuming content to solve problems. Great content can make their customer experience unforgettable. Join CX expert Jeannie Walters on Feb 10 for the first session of our newest Working Webinar series, Customers Crave Self-Service Content.
Be unforgettable
Profs Picks
B2B marketers can reliably tap into demand with paid search, but generating that demand is a different story. Connected TV enables them to target prospects using third- or first-party audience data that can ensure ad impressions are served only to those who fit ideal customer profiles, then reach those prospects with an unskippable video ad. Such precision targeting ensures B2B marketers reach potential customers who would be interested in their service but may not be aware of it—thus unlocking an effective demand generation channel. Moreover, streaming TV viewers are more accepting of ads while they watch; ad-supported streaming networks' reduced or non-existent subscription fees make it an even trade. B2B marketers can deliver targeted ads to that receptive audience and catch viewers' attention because they're used to seeing B2C ads—making for an effective way to differentiate from competitors, capture attention, and generate new demand.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the final hands-on session on February 3, Plan for Growth.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Nextech AR Signs 3D Model Deal With B2B Design Industry Technology Platform and Marketplace DesignerInc MarTech Series
Subscription Management Platform Chargebee Nabs $250M as SaaS Soars VentureBeat
Yellowfin Acquired by B2B Software Specialist Idera TechTarget
Agent3 Acquires Demand Gen Specialist oneninefive to Accelerate Delivery of Account-Centric Demand Gen at Scale Yahoo Finance
Keo World Nets $500M to Expand B2B Supply Financing in Mexico PYMNTS Launches Program to Help Startups Kick Off Their Cloud Marketplace Journey MarTech Series Hires Facebook Veteran Lauren Griewski as Chief Revenue Officer PR Newswire
Upcoming Events
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser
[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes

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