MarketingProfs Today
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Wednesday, February 23, 2022

📋 Table of Contents

1. How PR Can Support Your Marketing Lightning Strike

2. Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. The Positives and Negatives of Working From Home

5. Step by Step MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

How PR Can Support Your Marketing Lightning Strike
How PR Can Support Your Marketing Lightning Strike
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why. »
Making Marketing Moments That Last: Learn How at Activate 2022
Thousands of marketers like you come together at Iterable's Activate conference to learn how to create highly memorable experiences for customers. Virtual and in-person events feature stories of trendsetting marketing moments that have left deep impressions on customers. Register to attend IRL or virtually now. »
Live Professional Captions vs. Live Auto Captions: Which Is Best For You?
Live Professional Captions vs. Live Auto Captions: Which Is Best For You?
Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine? »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
The Positives and Negatives of Working From Home
The Positives and Negatives of Working From Home
People who have been working from home because of the pandemic say teleworking has made it easier to balance their work and personal lives but has made them feel less connected to their coworkers, according to recent research. Check out the study findings. »
Step by Step
MarketingProfs PRO webinar
Does your audience get lost on their way to your cash register? Lead your audience by the hand—from tire kicker to customer—with a Customer Journey Map. Work with CX expert Jeannie Walters to map your customer's journey on Thursday, March 3, in a lunch-hour Working Webinar. Jeannie will show you what it takes to Get Customers Through Your Digital Door.
Walk this way
Profs Picks
Better than anyone, you know as a marketer that memorable customer experiences are the foundation of strong relationships with customers. Because without those relationships, no company can last long beyond the near term. Iterable's Activate 2022 conference is for marketers and product leaders who want to connect with their customers on a personal level. You'll learn from experts behind the world's best, most innovative customer experiences. Join the thought-provoking discussions at the in-person and virtual Activate events. Register now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Bombora and Bidtellect Partner on First-to-Market Cookieless B2B Solution MarTech Series
Sabio Announces Signing of Definitive Agreement to Acquire Connected TV Technology Pioneer Vidillion Yahoo Finance
Convictional Raises $40M to Accelerate Automation of B2B Trade Forbes
Merge Announces Nick Kephart as VP of Marketing PR Newswire
Digital Pi Introduces Bizible Consulting to Help B2B Companies Attribute Marketing Efforts to Revenue GlobeNewswire
CloudShare Announces Salesforce Integration to Drive Customers' Acquisition and Retention Efforts PR Newswire
Upcoming Events
[Open House] Save the Date
Enroll in any MarketingProfs course for FREE
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego

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