MarketingProfs Today
Together with customer experience platform

Thursday, February 24, 2022

📋 Table of Contents

1. How to Revolutionize Your ABM Strategy With Chatbots

2. MarketingProfs #TBT: The 4Ps of Marketing Amid COVID-19

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. The Critical Risks That Threaten the World

5. Grab Something Valuable MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Revolutionize Your ABM Strategy With Chatbots
How to Revolutionize Your ABM Strategy With Chatbots
Chatbots have moved well beyond the initial "Hello! How can I help you today?" B2B marketers can make great use of them in their account-based marketing strategy. »
Making Marketing Moments That Last: Learn How at Activate 2022
Thousands of marketers like you come together at Iterable's Activate conference to learn how to create highly memorable experiences for customers. Virtual and in-person events feature stories of trendsetting marketing moments that have left deep impressions on customers. Register to attend IRL or virtually now. »
MarketingProfs #TBT: The 4Ps of Marketing Amid COVID-19
MarketingProfs #TBT: The 4Ps of Marketing Amid COVID-19
April 2020 feels like a million years ago, but the COVID lessons we learned remain as pertinent as ever. Here's how to reimagine product, place, price, and promotion for the pandemic era. »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
The Critical Risks That Threaten the World
The Critical Risks That Threaten the World
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from a survey of risk experts and business, government, and civil society leaders. Check out the infographic. »
Grab Something Valuable
MarketingProfs Open House
Today only, grab yourself a PRO-level course for no cost at MarketingProfs' Open House! Solidify your SEO. Double-down on demand gen. Clarify your customer service. You have one day to grab one course and a full year to complete it. The Open House is happening now, so sign up before the doors close!
Get in here!
Profs Picks
Better than anyone, you know as a marketer that memorable customer experiences are the foundation of strong relationships with customers. Because without those relationships, no company can last long beyond the near term. Iterable's Activate 2022 conference is for marketers and product leaders who want to connect with their customers on a personal level. You'll learn from experts behind the world's best, most innovative customer experiences. Join the thought-provoking discussions at the in-person and virtual Activate events. Register now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast] »
The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations »
How to Elevate Your Social Media ROI [Infographic] »
The Missing Element in B2B Marketing Data »
How Effective Are Marketers at Running Different Types of Events? »
Content Intelligence Isn't Just for Demand Gen Marketers »
News You Can Use
Updates from around the industry
New ON24 Partner Network Brings Together Leading Sales and Marketing Solutions for Customers Yahoo Finance
Jabmo Joins ON24 Partner Network as the First Integrated ABM Premier Partner MarTech Series
SugarCRM Relaunches SugarOutfitters Marketplace iTWire
TreviPay Announces Acquisition of BATON Financial Services Business Wire
B2B Marketplace TradeDepot Acquires Green Lion to Accelerate Growth in Ghana TechCrunch
Berlin FinTech Monite Raises $5M for B2B Finance Management Platform PYMNTS
Announcing Tabit, Canada's First B2B Buy-Now-Pay-Later Solution at Point-of-Sale Business Wire
Upcoming Events
[Open House] Save the Date
Enroll in any MarketingProfs course for FREE
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.