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Together with leading performance TV platform
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Thursday, February 3, 2022
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Do You Like Drinking From a Firehose?
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MarketingProfs B2B Forum
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| What do marketers have to say about the B2B Forum Online? "I'm definitely drinking from the firehose here—so many ideas coming from two days!" "As a three-time attendee, I love getting to share ideas with other B2B marketers." "One of the best presentations I've ever experienced." See what all the fuss is about—join us April 6-7 for our Spring B2B Forum Online! |
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| Profs Picks |
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| B2B marketers can reliably tap into demand with paid search, but generating that demand is a different story. Connected TV enables them to target prospects using third- or first-party audience data that can ensure ad impressions are served only to those who fit ideal customer profiles, then reach those prospects with an unskippable video ad. Such precision targeting ensures B2B marketers reach potential customers who would be interested in their service but may not be aware of it—thus unlocking an effective demand generation channel. Moreover, streaming TV viewers are more accepting of ads while they watch; ad-supported streaming networks' reduced or non-existent subscription fees make it an even trade. B2B marketers can deliver targeted ads to that receptive audience and catch viewers' attention because they're used to seeing B2C ads—making for an effective way to differentiate from competitors, capture attention, and generate new demand. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the final hands-on session on February 3, Plan for Growth. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Coupa's New Community.ai Rapidly Transforms Business Insights Into Actions PR Newswire |
| Metadata Awarded Two New Patents as They Build First Demand Gen Platform for B2B Marketing MarTech Series |
| Increased Sales and Improved User Experience With eComchain Commerce Cloud PRWeb |
| GWI Secures $180M for Audience Insights SaaS Platform PYMNTS |
| Eva Live Announces Term Sheet to Acquire AdFlare MarTech Series |
| SugarCRM Introduces Integrated Playbook Functionality to Support Guided Selling and CRM Process Automation B2B Marketing Online |
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