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Thursday, February 3, 2022

📋 Table of Contents

1. Eight B2B Visual Content Marketing Ideas

2. The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts

3. Three Ways to Drive Revenue in 2022 and Beyond sponsored webinar

4. A Cheat Sheet for LinkedIn Image Sizes

5. Do You Like Drinking From a Firehose? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Eight B2B Visual Content Marketing Ideas
Eight B2B Visual Content Marketing Ideas
Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas. »
B2B Demand Gen Has a New Home: Connected TV
It’s one thing to use paid search to capture demand; it’s another entirely to create demand, then transform it into conversions and leads. That’s what CTV can bring to your marketing strategy. »
The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts
The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts
The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies. Read more and listen in on this fascinating conversation. »
sponsored webinar
Three Ways to Drive Revenue in 2022 and Beyond
Traditional digital outreach helps drive brand awareness and revenue, but in 2022, your audience craves a more personalized approach. Learn how blending traditional outreach with personalized experiences is helping marketers generate qualified leads and exceed their revenue goals. »
A Cheat Sheet for LinkedIn Image Sizes
A Cheat Sheet for LinkedIn Image Sizes
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the professional social network. Check out the infographic. »
Do You Like Drinking From a Firehose?
MarketingProfs B2B Forum
What do marketers have to say about the B2B Forum Online? "I'm definitely drinking from the firehose here—so many ideas coming from two days!" "As a three-time attendee, I love getting to share ideas with other B2B marketers." "One of the best presentations I've ever experienced." See what all the fuss is about—join us April 6-7 for our Spring B2B Forum Online!
Profs Picks
B2B marketers can reliably tap into demand with paid search, but generating that demand is a different story. Connected TV enables them to target prospects using third- or first-party audience data that can ensure ad impressions are served only to those who fit ideal customer profiles, then reach those prospects with an unskippable video ad. Such precision targeting ensures B2B marketers reach potential customers who would be interested in their service but may not be aware of it—thus unlocking an effective demand generation channel. Moreover, streaming TV viewers are more accepting of ads while they watch; ad-supported streaming networks' reduced or non-existent subscription fees make it an even trade. B2B marketers can deliver targeted ads to that receptive audience and catch viewers' attention because they're used to seeing B2C ads—making for an effective way to differentiate from competitors, capture attention, and generate new demand.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the final hands-on session on February 3, Plan for Growth.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Coupa's New Rapidly Transforms Business Insights Into Actions PR Newswire
Metadata Awarded Two New Patents as They Build First Demand Gen Platform for B2B Marketing MarTech Series
Increased Sales and Improved User Experience With eComchain Commerce Cloud PRWeb
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SugarCRM Introduces Integrated Playbook Functionality to Support Guided Selling and CRM Process Automation B2B Marketing Online
Upcoming Events
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser
[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes

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