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Together with the programmatic advertising experts at
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Tuesday, February 7, 2023
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If You Build It, They Will Buy
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MarketingProfs Working Webinar Series
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| Buyers want info that addresses their unique concerns. That's why we're building B2B buyer personas this month: to help you target the needs of your audience. In tomorrow's session of Ardath Albee's Working Webinar Series, you'll discover what elements make up a useful buyer persona, how to uncover business interests for your personas, and more. Live and interactive, Building Your B2B Buyer Personas kicks off at 12 PM ET tomorrow! |
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| Profs Picks |
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| If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here! |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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| You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn! |
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| News You Can Use |
| Updates from around the industry |
| Oktopost Integrates With TikTok to Scale B2B Social Media Management MarTech Series |
| OrderEase Acquires Last Call Analytics to Enhance B2B Customer Solutions EIN News |
| Ziflow Raises $20M in Series A Funding FinSMEs |
| Circonus Taps Tech Industry Veteran Noreen Allen as CMO and Head of Strategy PR Newswire |
| BOTS is Offering ChatGPT and OpenAI Services for B2B Customers Martech Cube |
| BigCommerce Expands Multi-Storefront for Merchants of All Sizes to Help Accelerate Time-to-Market and Global Growth Business Wire |
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