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Thursday, March 17, 2022

📋 Table of Contents

1. Seven Results-Driven Paid Strategies for B2B Marketing

2. A New Approach to Social Media: Aaron Templer on Marketing Smarts

3. Build Positive Customer Experiences With Your Content Marketing sponsored webinar

4. 12 Tech Trends to Watch in 2022 and Beyond

5. Spring Training MarketingProfs B2B Forum Online

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Results-Driven Paid Strategies for B2B Marketing
Seven Results-Driven Paid Strategies for B2B Marketing
You've been throwing free content at people, and they're not engaging with it. You're exhausted. Your CEO agrees: It's time to buy their attention. Try one of these seven paid marketing strategies. »
Find and Win the Best Opportunities With Smarter Account Intelligence
No matter how you go to market, predictably accelerate your revenue with Smarter GTM. You can segment for maximum impact, improve buying experiences, and slam-dunk your sales and marketing goals. Download the e-book now. »
A New Approach to Social Media: Aaron Templer on Marketing Smarts
A New Approach to Social Media: Aaron Templer on Marketing Smarts
It's time for marketers to approach social media in a new way. According to Aaron Templer, the way we've been using it isn't effective, and it actually runs contrary to the way social groups operate. Read more and listen in on this fascinating conversation. »
sponsored webinar
Build Positive Customer Experiences With Your Content Marketing
Is your content connecting with your audience, or do you feel like you're throwing spaghetti at the wall? Join us to learn how to identify your customer's engagement and decision-making behaviors so you can formulate the best strategy that echoes their specific wants and needs. »
12 Tech Trends to Watch in 2022 and Beyond
12 Tech Trends to Watch in 2022 and Beyond
This infographic provides an overview of 12 key technology trends and explores why each matters. Check out the infographic. »
Spring Training
MarketingProfs B2B Forum Online
Is your marketing team ready to play in the Big Leagues? Start your spring training at B2B Forum Online, April 6-7, with 40+ all-new presentations, keynotes, and workshops designed to help you knock your marketing out of the park.
Profs Picks
Using fragmented GTM systems can feel like making multiple airport connections instead of landing a direct flight: It wastes time, energy, and resources. You can miss connections, and your journey has its ups and downs. Likewise, fragmented GTM leads to missed opportunities and clunky buying journeys plagued by irrelevance, friction, and omni-spam. Demandbase is your direct flight: It solves those problems by optimizing and automating new digital buying journeys so you can eliminate fragmentation, dramatically improve buying experience, and slam-dunk your sales and marketing goals. With Demandbase, you get a streamlined, automated machine that delivers predictable pipeline, faster growth, and a better buying experience. Demandbase's resources on predictive analytics for Smarter GTM and better account intelligence will put you on a smooth ride from takeoff to landing.
Afoot in the Neighborhood
MarketingProfs community goings-on
Ever catch yourself wondering how many companies actively train their B2B marketers? Wonder no more. At MarketingProfs, we've taken it upon ourselves to bring you the first official State of B2B Marketing Training report. Its results might surprise you.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers »
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News You Can Use
Updates from around the industry
Upland's Kapost Delivers Modern Content Operations for Complex B2B Marketing Organizations MarTech Series
Forrester Announces Full Conference Agenda for B2B Summit North America PR Newswire
Walnut for Teams: the New and Improved Version of Walnut’s B2B Sales Platform Tech Times
Drift Introduces the Drift Conversation Cloud at FLASH Miami MarTech Series
WHM Creative Hires Deloitte's Jonathan Byrne as First Chief Creative Officer PR Newswire
CoLab Software Hires Industrial Leader MJ Peters as VP of Marketing MarTech Series
Compete Raises $15M in Series A Funding FINSMES
Upcoming Events
[Webinar] Building Positive Customer Experiences With Content Marketing
45 minutes | sponsored by Vyond
[Webinar] 7 Tips for Increasing Virtual Event Engagement
45 minutes | sponsored by ON24

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